Pushing out new tools for developers to simplify integration of social actions, Facebook CEO Mark Zuckerberg outlined a series of what he says will be simplified and more seamless experiences for users with the Facebook Open Graph platform during Facebook's F8 developers conference in San Francisco.
These social plug-ins, which are dropped into sites and allow the user to see which of your friends like content around the Web, will make Facebook applications a lot more social, said Zuckerberg, without sharing any unnecessary data.
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The Concourse Exhibition Center
One the floor with the developer community inside the Concourse Exhibition Center in San Francisco on Wednesday at F8, the Facebook developer conference.
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At the center of the exhibition center was Hacker Central, where developers exchanged ideas with other hackers and Facebook employees.
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Mark Zuckerberg and team
Bret Taylor, Mark Zuckerberg, Mike Vernal and Ethan Beard at the Facebook press following Zuckerberg's keynote Wednesday at F8.
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Facebook CEO Mark Zuckerberg on Wednesday described an information-sharing platform called "Open Graph," which will allow connected Web sites and apps to share information about users in order specifically tailor content to that user based on their Facebook friends' preferences. Instead of simply seeing the most e-mailed stories, for instance, a user will be able to see the stories "liked" most by their friends.
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The new information platform Facebook is calling "Open Graph" will connect user data across Web sites, devices, and applications. This information session "Open Graph and Social Plug-ins" drew hundreds of developers eager to learn the new protocol, which Facebook says will be simpler to use and easier to integrate.
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Facebook CEO Mark Zuckerberg on stage during his keynote at the F8 developers conference Wednesday in San Francisco.
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After registering RFID tags and connecting them to a Facebook account, conference attendees were able to check in at locations throughout the conference, which then automatically posted updates to Facebook.
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Bret Taylor discusses Facebooks implementation of OAuth, an open protocol to allow developers secure API authorization, which will simplify applications' interaction with protected data, replacing the Facebook Connect product.
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Lunch at f8
Seeing that data collected by Facebook in a daily status stream is often useful for longer than the few hours it might appear in the News Feed, Facebook is doing away with policy of not storing user data for more than 24 hours. This will give developers more time to use user data via the Open Graph plug-ins.
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Aside from the endless tables of barbecue, sandwiches, tacos, strawberry shortcake, coffee, and Redbull, the floor at F8 was very DIY, with most developers set up with laptops on plywood tables in front of white boards scribbled with ideas.
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Facebook's new "Open Graph" platform will utilize social plug-ins to make a site instantly social without having to write any code, or log in. With the one-line "Like" plug-in, you can like a story on CNN and also see all activity that your friends have done on CNN.
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Inside the Concourse Exhibition Design Center in San Francisco before Mark Zuckerberg's keynote at F8, the Facebook developer's conference.
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Zuckerberg at F8
Facebook CEO Mark Zuckerberg on stage at the third F8 developers conference Wednesday in San Francisco.
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On stage, Zuckerberg opted for tennis shows, leaving behind his once-trademark Addidas sandals.