Welcome to Google Shop, the company's first physical retail store. It's actually a shop-in-a-shop as the retail space is housed within the much larger Currys PC World on London's Tottenham Court Road.
As well as displaying a range of Chromebooks and Nexus mobile devices, the store also contains various interactive exhibits to demonstrate Google services and to help make gadget shopping a bit more fun.
One of the main attractions to see inside the mini-store is this giant Google Earth interactive wall.
By navigating on a fixed tablet, members of the public can display an aerial view of their house -- and point out how Google hasn't updated its image since they had the new garage built.
Google Shop offers virtual spray-paint cans.
The virtual spray paint allows people to create digital graffiti over the giant Google logo on huge displays.
It's unclear what part of Google's service this is promoting, but it certainly looks fun.
Chromebooks are, of course, on display.
The Nexus 6 phablet and Nexus 9 tablet are also there.
Part of the window display includes this Mouse Trap-style machine that carries a ball around a variety of obstacles.
The display's apparent sole purpose: looking cool.
These panels show trending Google search topics.