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Welcome to Google Shop, the company's first physical retail store. It's actually a shop-in-a-shop as the retail space is housed within the much larger Currys PC World on London's Tottenham Court Road.

As well as displaying a range of Chromebooks and Nexus mobile devices, the store also contains various interactive exhibits to demonstrate Google services and to help make  gadget shopping a bit more fun.

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One of the main attractions to see inside the mini-store is this giant Google Earth interactive wall.

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By navigating on a fixed tablet, members of the public can display an aerial view of their house -- and point out how Google hasn't updated its image since they had the new garage built.

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Google Shop offers virtual spray-paint cans.

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The virtual spray paint allows people to create digital graffiti over the giant Google logo on huge displays.

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It's unclear what part of Google's service this is promoting, but it certainly looks fun.

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Chromebooks are, of course, on display.

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The Nexus 6 phablet and Nexus 9 tablet are also there.

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Part of the window display includes this Mouse Trap-style machine that carries a ball around a variety of obstacles.

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The display's apparent sole purpose: looking cool.

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These panels show trending Google search topics.

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This camera will take four pictures of you in quick succession and email them to you as a gif. Here's mine.

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