The camera is designed to be very simple to use. The ring flash on front gives you a nice burst of light for your shots. A switch on one side turns it on and off, while another on the opposite side lets you adjust intensity. Also, when you turn it on, the flash lights up with the number of remaining shots in the camera.
The dial around the shutter release turns the camera on and off, but also activates the camera's Bluetooth. Using an iOS app, you'll be able to connect an iPhone or iPad to the camera and control it. With the app you'll be able to remotely trigger the camera as well as control aperture and shutter speed. There are also creative tools for doing things like light painting and multiple exposures.
The camera can be used with Impossible I-type and 600 type film cartridges. Each pack has eight shots and costs approximately $20, £17 and AU$29 or more each (though there is a discount if you buy multiple packs). That's $2.50 a picture.