The HTC U12 Plus wants to turn the phone world on its head by removing every physical button. HTC has replaced all of its buttons with touch-sensitive sensors that look and feel like buttons. You squeeze static "buttons" that react to a combination of your tap and the electricity in your skin.
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The phone comes in three colors: translucent blue (which allows you to see the inside of the phone), ceramic black (it's actually made of Gorilla Glass), and flame red (which kind of looks like Iron Man's armor).