The crowning feature of Apple's new MacBook is its display, which features pixels close enough together that you can't discern them from one another in normal use. The feature garnered a big reaction from the crowd.
Apple surprised by announcing a new OS X feature called Power Nap. It keeps data up to date, even when your computer is asleep. The feature is only available for Macs with flash storage, meaning Apple's Air and latest MacBook Pro with Retina Display.
Apple surprised again by dropping the price of Mountain Lion, which will cost $19.99, down ten bucks from Lion's $29.99. Apple also said the upgrade would work for both Snow Leopard and Lion users, unlike previous versions of the OS, which encouraged (but didn't always enforce) being on the last major version.
Apple added a handful of new features to Siri, mainly pulling out information about actions for people on the go. That includes deeper information about restaurants, while pulling in new information from the Web like sports scores, and movies. Apple also gave Siri more control over the OS, letting users launch apps.
Apple said it's working to make Siri more car friendly, and is working with various major car manufacturers to add built-in Siri voice control. A big part of that is a new feature called Eyes Free that is aware that you're driving and doesn't light up the screen.
Apple says it's adding Facebook integration in iOS. The feature syncs things like birthdays and calendar events, while also adding sharing features from within apps. Seen here is "liking" apps within the App Store, a new feature Apple hopes will bolster exposure.
Another new iOS feature that garnered some hoots and hollers was a new Do Not Disturb tool that keeps your phone from going off during certain times of day. Particularly noteworthy was a feature that can limit who can call during certain hours or allow certain calls through if someone tries more than once within a few minutes.
Apple added some rudimentary photo sharing features to its Photo Stream feature. A new option lets users share individual photos, or an album with others. Those photos can be seen from within iOS, or to the Web and in iPhoto. The feature, which was rumored, is seen as a minor competitor to standalone social photo sharing sites like Instagram.
Meet the one thing announced during the show that nobody knew about: Passbook. The new feature lets users store things like loyalty cards, gift cards, boarding passes and tickets in a digital app. Apple's built in some smarts like geo-awareness and information updates.
To top off its new Maps app, Apple said it's added turn by turn driving directions, a feature Android users have been enjoying for quite some time. The feature requires Apple's latest model iOS hardware, and taps into Siri to take incoming voice commands.