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Google plastered the trigger phrase for the Google Assistant on the Las Vegas Convention Center and monorail.

Published:Caption:Photo:James Martin/CNET
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A closer look at Google's signage on the LVCC. 

Published:Caption:Photo:Richard Nieva/CNET
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The Las Vegas monorail carried Google's slogan all across town.

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Google even posted its marketing message above a Walgreens.

Published:Caption:Photo:Ben Fox Rubin/CNET
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Google advertised inside the monorail, too. 

Published:Caption:Photo:Joan E. Solsman/CNET
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The Assistant was everywhere.

Published:Caption:Photo:Joan E. Solsman/CNET
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On the show floor, Google workers dressed in white taught people who the Assistant works with different products.

Published:Caption:Photo:Richard Nieva/CNET
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Even Google Assistants need to eat.

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The Assistant works with smart TVs.

Published:Caption:Photo:Claudia Cruz/CNET
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And more smart TVs.

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And even with smart beds.

Published:Caption:Photo:Claudia Cruz/CNET
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"Hey Google, show me the front door."

Published:Caption:Photo:Richard Nieva/CNET
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Human "Google Assistants" were stationed at several booths.

Published:Caption:Photo:Richard Nieva/CNET
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The workers had "Hey Google" on their hats and jackets.

Published:Caption:Photo:Richard Nieva/CNET
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"Hey Google, turn off the lights." 

Published:Caption:Photo:Richard Nieva/CNET
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A Google worker explained how this smart home automation platform works.

Published:Caption:Photo:Richard Nieva/CNET
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Google workers roamed the show floor.

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"Hey Google, turn on the diffuser."

Published:Caption:Photo:Richard Nieva/CNET
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