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'Hey Google' was posted far and wide at CES 2019

The search giant's marketing blitz was huge.

Richard Nieva
Richard Nieva was a senior reporter for CNET News, focusing on Google and Yahoo. He previously worked for PandoDaily and Fortune Magazine, and his writing has appeared in The New York Times, on CNNMoney.com and on CJR.org.
Richard Nieva
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1 of 18 James Martin/CNET

Google plastered the trigger phrase for the Google Assistant on the Las Vegas Convention Center and monorail.

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2 of 18 Richard Nieva/CNET

A closer look at Google's signage on the LVCC. 

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3 of 18 Richard Nieva/CNET

The Las Vegas monorail carried Google's slogan all across town.

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4 of 18 Ben Fox Rubin/CNET

Google even posted its marketing message above a Walgreens.

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5 of 18 Joan E. Solsman/CNET

Google advertised inside the monorail, too. 

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6 of 18 Joan E. Solsman/CNET

The Assistant was everywhere.

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7 of 18 Richard Nieva/CNET

On the show floor, Google workers dressed in white taught people who the Assistant works with different products.

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8 of 18 Richard Nieva/CNET

Even Google Assistants need to eat.

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9 of 18 Claudia Cruz/CNET

The Assistant works with smart TVs.

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10 of 18 Claudia Cruz/CNET

And more smart TVs.

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11 of 18 Claudia Cruz/CNET

And even with smart beds.

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12 of 18 Richard Nieva/CNET

"Hey Google, show me the front door."

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13 of 18 Richard Nieva/CNET

Human "Google Assistants" were stationed at several booths.

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14 of 18 Richard Nieva/CNET

The workers had "Hey Google" on their hats and jackets.

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15 of 18 Richard Nieva/CNET

"Hey Google, turn off the lights." 

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16 of 18 Richard Nieva/CNET

A Google worker explained how this smart home automation platform works.

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17 of 18 Richard Nieva/CNET

Google workers roamed the show floor.

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18 of 18 Richard Nieva/CNET

"Hey Google, turn on the diffuser."

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