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'Hey Google' was posted far and wide at CES 2019

The search giant's marketing blitz was huge.

Richard_Nieva.jpg
Richard_Nieva.jpg

Richard Nieva

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1 of 18 James Martin/CNET

Google plastered the trigger phrase for the Google Assistant on the Las Vegas Convention Center and monorail.

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2 of 18 Richard Nieva/CNET

A closer look at Google's signage on the LVCC. 

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3 of 18 Richard Nieva/CNET

The Las Vegas monorail carried Google's slogan all across town.

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4 of 18 Ben Fox Rubin/CNET

Google even posted its marketing message above a Walgreens.

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5 of 18 Joan E. Solsman/CNET

Google advertised inside the monorail, too. 

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6 of 18 Joan E. Solsman/CNET

The Assistant was everywhere.

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7 of 18 Richard Nieva/CNET

On the show floor, Google workers dressed in white taught people who the Assistant works with different products.

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8 of 18 Richard Nieva/CNET

Even Google Assistants need to eat.

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9 of 18 Claudia Cruz/CNET

The Assistant works with smart TVs.

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10 of 18 Claudia Cruz/CNET

And more smart TVs.

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11 of 18 Claudia Cruz/CNET

And even with smart beds.

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12 of 18 Richard Nieva/CNET

"Hey Google, show me the front door."

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13 of 18 Richard Nieva/CNET

Human "Google Assistants" were stationed at several booths.

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14 of 18 Richard Nieva/CNET

The workers had "Hey Google" on their hats and jackets.

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15 of 18 Richard Nieva/CNET

"Hey Google, turn off the lights." 

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16 of 18 Richard Nieva/CNET

A Google worker explained how this smart home automation platform works.

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17 of 18 Richard Nieva/CNET

Google workers roamed the show floor.

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18 of 18 Richard Nieva/CNET

"Hey Google, turn on the diffuser."

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