
If the new improved Moto G is now a smidge too pricey for you, Motorola has an even cheaper phone to tempt your cash.
The Moto E comes with a 4.3-inch, 960x540-pixel display, a dual-core processor and the latest Android KitKat software.
It costs around $130 off-contract from today in the US, and will be around £90 when it hits the UK on 19 May -- although UK network O2 will sell it for just £80 on pay as you go. It'll be available globally, including Australia, but Motorola is yet to give wider pricing information.
Read our hands-on with the Motorola Moto E here.
The Moto E is physically similar to the Moto G. It has the same curved back panel, making it comfortable to hold.
You'll find a microSD card slot tucked underneath the E's back panel, like the new Moto G.
The front of the phone doesn't look particularly luxurious, but it gets the job done.
These little struts at the top and bottom are new. I guess they stop the front from being just a plain expanse of black.
The phone arrives with Android 4.4.2 KitKat on board. It's impressive that such a cheap phone can run Google's latest software.
Motorola has done very little to the interface, so you're basically looking at stock Android.
It has thrown in a couple of extras, including Motorola Assist, which can perform set tasks such as silencing the phone when you have scheduled meetings.
A new addition is Motorola Alert, which lets you send an alert to set contacts, who'll then be able to see your location on GPS. It sounds like an easy way to give up your privacy, but it could be really handy if you're nervous about walking through a dodgy area.
On the back of the phone is the same 5-megapixel camera you'll find on the Moto G. It's no rival to the Galaxy S5's camera, but it's very good for such a cheap phone.
The camera interface is extremely simple to use, so you won't need to spend much time messing around with settings.
It's far from skinny, but it'll still slip into your pocket without much trouble.
The back panel is removable, letting you swap it for a host of colourful others along with providing access to the microSD card slot.
Read our hands-on with the Motorola Moto E here.