X
CNET logo Why You Can Trust CNET

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement

iPhone 7 launches around the world

Apple drops the iPhone 7 and iPhone 7 Plus. Not literally.

Dave Cheng
iphone7-launch-sydney-6.jpg
1 of 41 Dave Cheng/CNET

The first Australian buyers of the iPhone 7 just outside Apple's flagship Sydney store.

iphone7-launch-sydney.jpg
2 of 41 Dave Cheng/CNET

Buyers pose in front of Sydney's media toting their new handsets.

iphone7-launch-sydney-3.jpg
3 of 41 Dave Cheng/CNET

A customer queues in the drizzle in Sydney.

iphone7launchsingapore2.jpg
4 of 41 Aloysius Low/CNET

The first person in line in Singapore is Wellson Lee, 38, an IT architect who popped by as early as 5.30 a.m. Lee, who did not expect to be first, said that he came early due to the morning rain and "wanted to beat the traffic, but did not expect to beat everyone else."

Lee, who's upgrading from the iPhone 6S, will be getting a matte black 256GB iPhone 7 for himself as well as another silver iPhone. And as to why he isn't getting the iPhone 7 Plus with its dual-camera setup, Lee said he wasn't too interested in the camera, and preferred the smaller 7.

iphone7launchsingapore.jpg
5 of 41 Aloysius Low/CNET

In Singapore, iPhone launches are usually organized by the local carriers. As Apple does not yet have a retail store (though one will open soon), iPhone fans will typically get their phones from one of the three local carriers, such as SingTel here.

Unlike in other countries, there's no need to queue days ahead, interested customers book an appointment slot and turn up to get a phone. Of course, if you come really early in your time slot, you'll get your phone first, as these early birds prove.

iphone7launchsingapore3.jpg
6 of 41 Aloysius Low/CNET

Apart from local carriers, iPhone buyers can also pop by premium resellers to get their hands on Apple's new phone. Stocks are limited though, and this store, at Singapore's Orchard Road shopping belt, has already run out of stock for the iPhone 7 Plus.

p1011707.jpg
7 of 41 Katie Collins/CNET

Dreary scenes in London's Covent Garden, where the fast-moving queue was shorter than in years past.

p1011692.jpg
8 of 41 Katie Collins/CNET

Holly Howard's iPhone 6 flew out of her hand and smashed on the day the iPhone 7 was announced. She took it as a sign that it was the right moment to upgrade.

p1011699.jpg
9 of 41 Katie Collins/CNET

The best bit of unboxing a new phone has to be that moment when you peel back the plastic coating. So satisfying.

p1011708.jpg
10 of 41 Katie Collins/CNET

Many people were swinging by to pick up their new phones on the way to work.

p1011691.jpg
11 of 41 Katie Collins/CNET

Kenneth Leung queued for 8 hours to buy an iPhone 6. This year he reserved his iPhone 7 online and waited just 10 minutes in line.

p1011700.jpg
12 of 41 Katie Collins/CNET

Some keen beans were also picking up the Apple Watch Series 2, which is the only newly announced device available to walk-in customers in the UK on launch day.

p1011702.jpg
13 of 41 Katie Collins/CNET

Apple knows how to throw a party: bottled water and bananas were distributed among the waiting crowd.

iphone-7-nyc-launch-day-cube-01.jpg
14 of 41 Sarah Tew/CNET

In New York, a line has formed outside the flagship Apple Store on Fifth Avenue affectionately known as "the Cube."

iphone-7-nyc-launch-day-cube-02.jpg
15 of 41 Sarah Tew/CNET

Apple staff are gathered outside before the doors open.

iphone-7-nyc-launch-day-cube-03.jpg
16 of 41 Sarah Tew/CNET

The media is here as usual, interviewing the first people in line. First here was Jaime Gonzalez of Queens, who waited for 22 days.

iphone-7-nyc-launch-day-cube-04.jpg
17 of 41 Sarah Tew/CNET

The Apple staff get pumped to clap and shout as customers are let into the store.

iphone-7-nyc-launch-day-cube-05.jpg
18 of 41 Sarah Tew/CNET

Finally 8 a.m. hits and Jaime and friends are cheered on as the doors open.

iphone-7-nyc-launch-day-cube-06.jpg
19 of 41 Sarah Tew/CNET

A good time was had by all. It must feel good finally moving after all that waiting.

iphone-7-nyc-launch-day-cube-07.jpg
20 of 41 Sarah Tew/CNET

Perhaps this fellow was so overcome he tripped and fell?

iphone-7-nyc-launch-day-cube-08.jpg
21 of 41 Sarah Tew/CNET

Not to worry, he's OK. More than OK. He's about to get an iPhone 7.

iphone-7-nyc-launch-day-cube-09.jpg
22 of 41 Sarah Tew/CNET

Inside the store, crowds huddle around the phone displays.

iphone-7-nyc-launch-day-cube-10.jpg
23 of 41 Sarah Tew/CNET

Apple staff are ready to deliver your phone if you preordered.

iphone-7-nyc-launch-day-cube-11.jpg
24 of 41 Sarah Tew/CNET

Once you've descended this grand glass staircase you'd think you're done with lines...

iphone-7-nyc-launch-day-cube-12.jpg
25 of 41 Sarah Tew/CNET

But for those who did not preorder, there's another line waiting for them.

iphone-7-nyc-launch-day-cube-13.jpg
26 of 41 Sarah Tew/CNET

Jaime was the first to emerge victorious from the store here in New York.

iphone-7-nyc-launch-day-cube-14.jpg
27 of 41 Sarah Tew/CNET

The media, naturally, wants to get the shot.

iphone-7-launch-sf-0699.jpg
28 of 41 James Martin/CNET

Employees cheer as the doors open on the Union Square Apple Store in San Francisco as iPhone 7 goes on sale Friday morning.

iphone-7-launch-sf-0697.jpg
29 of 41 James Martin/CNET

Kaleigh Starr, in line at the San Francisco Apple Store on Union Square, was buying two iPhone 7's -- one for herself, and one to surprise her mother with.

iphone-7-launch-sf-0710.jpg
30 of 41 James Martin/CNET

Just as the doors opened at the Apple Square, a billboard above Union Square was being changed to an iPhone 7 ad.

iphone-7-launch-sf-0708.jpg
31 of 41 James Martin/CNET

Tod Barnett, 29, who is a freelance graphic designer, arrived at 3 a.m. to purchase a black iPhone 7 Plus, 256GB, didn't know before he arrived that that particular phone was sold out.

iphone-7-launch-sf-0720.jpg
32 of 41 James Martin/CNET

Customers flooded the Apple Store in San Francisco to check out the new iPhone 7.

iphone-7-launch-sf-0716.jpg
33 of 41 James Martin/CNET

Apple employees begin to cheer from inside the Union Square Apple Store as iPhone 7 goes on sale.

iphone-7-launch-sf-0722.jpg
34 of 41 James Martin/CNET

Trying out the two new camera lenses on iPhone 7 Plus.

iphone-7-launch-sf-0744.jpg
35 of 41 James Martin/CNET

Justin Harris, 19, first in line at the Union Square Apple Store in San Francisco, has been here since Friday September 9th.

iphone-7-launch-sf-0739.jpg
36 of 41 James Martin/CNET

The open air Apple Store on Union Square in San Francisco as iPhone 7 goes on sale.

iphone-7-launch-sf-0766.jpg
37 of 41 James Martin/CNET

Lou Kosak, 32, far right, who was the first person in the reservation line at San Francisco's Union Square Apple Store. He arrived in line at 6:50 a.m. for his 8 a.m. reservation to pick up his jet black 128 GB iPhone 7.

iphone-7-launch-sf-0749.jpg
38 of 41 James Martin/CNET

The pre-order line outside San Francisco's Union Square Apple Store.

iphone-7-launch-sf-0768.jpg
39 of 41 James Martin/CNET

Lou Kosak, 32, who was the first person in the reservation line at San Francisco's Union Square Apple Store. He arrived in line at 6:50 a.m. for his 8 a.m. reservation to pick up his jet black 128 GB iPhone 7.

iphone-7-launch-sf-0773.jpg
40 of 41 James Martin/CNET

The open air Apple Store on Union Square in San Francisco as iPhone 7 goes on sale.

iphone-7-launch-sf-0772.jpg
41 of 41 James Martin/CNET

The unique black box is unique to the jet black iPhone 7 and iPhone 7 Plus.

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
magic-v2-2024-foldable-1383

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
img-0368.jpg

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
17 Hidden iOS 17 Features You Should Definitely Know About
Invitation for the Apple September iPhone 15 event

17 Hidden iOS 17 Features You Should Definitely Know About

18 Photos
AI or Not AI: Can You Spot the Real Photos?
img-1599-2.jpg

AI or Not AI: Can You Spot the Real Photos?

17 Photos