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Hasselblad's stylized X1D medium-format mirrorless

The X1D's design has the same aesthetic as the company's other medium-format cameras, but adapted for mirrorless.

Lori Grunin
I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but previously spent many years concentrating on cameras. I've also volunteered with a cat rescue for over 15 years doing adoptions, designing marketing materials, managing volunteers and, of course, photographing cats.
Lori Grunin
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Slim

Ditching the mirror allows you to make a slimmer body with the lens closer to the sensor.

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Top

The camera has a mode dial plus direct-access controls for ISO sensitivity, white balance, and focus; it still manages to look pretty minimalist, though.

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Front

It looks a bit boxy from the front.

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Back

It has the same touchscreen-based controls as the HDC series.

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New lenses

Hasselblad is launching with two XCD-mount lenses, a 45mm f3.5 and 90mm f4.5.

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