This revamped version of Sony's NEX-7 has luxury touches including titanium knobs and hand-stitched leather. Here are three prototypes Hasselblad revealed at Photokina.
The Lunar prototype's carved wooden grip is deigned to be stylish and ergonomic.
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A glimpse at Hasselblad's compact and SLR-like models?
A Hasselblad slide presenting Hasselblad's design ideas shows not just the upper-right Lunar design, based on Sony's NEX-7, but also a compact model to the upper left and an SLR-style model to the lower right.
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Hasselblad Lunar wooden grip
A side view of the Hasselblad Lunar prototype.
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Hasselblad Lunar prototype
The top controls of Hasselblad's Lunar prototype unveiled at Photokina features large knobs. The design might change before the camera heads to market, planned for February 2013, Hasselblad cautioned.
Hasselblad Chairman and CEO Larry Hansen announces a long-term partnership with Sony for compact, mirrorless, and SLR cameras at Photokina. At left is Toru Katsumoto, deputy president of Sony's imaging group.
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Hasselblad's Lunar leader
Luca Alessandrini, product manager of the new Lunar line of Hasselblad cameras, is based in a new design center in Italy. Here he speaks at a Hasselblad press conference to announce the Lunar.
