X

Let's tour Google's booth at CES 2018

We took a tour of Google's massive outdoor booth and documented the experience for you. If you're unable or unwilling to wait in line to get a peek inside at all the goodies, here you go!

seanhollister.jpg
seanhollister.jpg
Sean Hollister
When his parents denied him a Super NES, he got mad. When they traded a prize Sega Genesis for a 2400 baud modem, he got even. Years of Internet shareware, eBay'd possessions and video game testing jobs after that, he joined Engadget. He helped found The Verge, and later served as Gizmodo's reviews editor. When he's not madly testing laptops, apps, virtual reality experiences, and whatever new gadget will supposedly change the world, he likes to kick back with some games, a good Nerf blaster, and a bottle of Tejava.
SarahTewHS2012urbanSuare01.jpg
SarahTewHS2012urbanSuare01.jpg
Sarah Tew Senior Editor / Photography
I'm a visual storyteller, working primarily in the medium of photography and photoshop. I listen to more podcasts than I can keep up with and enjoy gardening, cooking, reading, and am striving for a sustainable lifestyle. A big-picture thinker, I am always trying to put the pieces together, and though things are scary these days, I believe humanity will pull through.
Sean Hollister
Sarah Tew
100-google-assistant-ces-2018-booth-tour
1 of 64 Sarah Tew/CNET

It's a candy-coated playground. It's a donut shop. It's one of the biggest pieces of advertising at CES 2018. Google's massive three-story booth, just outside the Las Vegas Convention Center, sure is something.

Would you like a peek inside? Then click through our slideshow. No need to wait in line.

101-google-assistant-ces-2018-booth-tour
2 of 64 Sarah Tew/CNET

Why yes, that is a giant spiral slide.

103-google-assistant-ces-2018-booth-tour
3 of 64 Sarah Tew/CNET

104-google-assistant-ces-2018-booth-tour
4 of 64 Sarah Tew/CNET

Tours begin here.

105-google-assistant-ces-2018-booth-tour
5 of 64 Sarah Tew/CNET

Up we go.

106-google-assistant-ces-2018-booth-tour
6 of 64 Sarah Tew/CNET

107-google-assistant-ces-2018-booth-tour
7 of 64 Sarah Tew/CNET

109-google-assistant-ces-2018-booth-tour
8 of 64 Sarah Tew/CNET

Lie back and get a glimpse at how much easier life might be with a virtual assistant at your beck and call.       

111-google-assistant-ces-2018-booth-tour
9 of 64 Sarah Tew/CNET

A video plays on the ceiling. 

112-google-assistant-ces-2018-booth-tour
10 of 64 Sarah Tew/CNET

In the next room, it's a demo that wouldn't look out of place at Disneyland -- scripted voice commands make wall-mounted umbrellas, robot vacuums and assorted appliances come to life. 

124-google-assistant-ces-2018-booth-tour
11 of 64 Sarah Tew/CNET

123-google-assistant-ces-2018-booth-tour
12 of 64 Sarah Tew/CNET

Let's get a closer look at some of the gadgets and props lining the walls. These umbrellas light up pink, and spin, when the demo starts.

127-google-assistant-ces-2018-booth-tour
13 of 64 Sarah Tew/CNET

119-google-assistant-ces-2018-booth-tour
14 of 64 Sarah Tew/CNET

Not all of these devices are "smart."

115-google-assistant-ces-2018-booth-tour
15 of 64 Sarah Tew/CNET

113-google-assistant-ces-2018-booth-tour
16 of 64 Sarah Tew/CNET

Guests are asked to read a couple of the voice commands aloud, but most of the demo is automated.

116-google-assistant-ces-2018-booth-tour
17 of 64 Sarah Tew/CNET

125-google-assistant-ces-2018-booth-tour
18 of 64 Sarah Tew/CNET

121-google-assistant-ces-2018-booth-tour
19 of 64 Sarah Tew/CNET

128-google-assistant-ces-2018-booth-tour
20 of 64 Sarah Tew/CNET

Cookies, anyone? (Pre-baked, of course.)

126-google-assistant-ces-2018-booth-tour
21 of 64 Sarah Tew/CNET

130-google-assistant-ces-2018-booth-tour
22 of 64 Sarah Tew/CNET

Time to move to the next room. We cross this bridge to the other side of the booth.

131-google-assistant-ces-2018-booth-tour
23 of 64 Sarah Tew/CNET

Notice anything interesting about the floor of this bridge?

129-google-assistant-ces-2018-booth-tour
24 of 64 Sarah Tew/CNET

We spotted these on the bridge, too. It's not clear what they're supposed to represent.

137-google-assistant-ces-2018-booth-tour
25 of 64 Sarah Tew/CNET

Then there are the booths -- so many tiny booths, each a miniature art project -- to let attendees experience different things the Google Assistant can do, whether it's playing trivia games or checking the weather. 

Let's look inside a few.

138-google-assistant-ces-2018-booth-tour
26 of 64 Sarah Tew/CNET

136-google-assistant-ces-2018-booth-tour
27 of 64 Sarah Tew/CNET

135-google-assistant-ces-2018-booth-tour
28 of 64 Sarah Tew/CNET

144-google-assistant-ces-2018-booth-tour
29 of 64 Sarah Tew/CNET

139-google-assistant-ces-2018-booth-tour
30 of 64 Sarah Tew/CNET

147-google-assistant-ces-2018-booth-tour
31 of 64 Sarah Tew/CNET

So many booths.

146-google-assistant-ces-2018-booth-tour
32 of 64 Sarah Tew/CNET

A cameo by CNET en Espanol's Claudia Cruz.

151-google-assistant-ces-2018-booth-tour
33 of 64 Sarah Tew/CNET

We climb another staircase to find an outdoor lounge with a great view of CES.

152-google-assistant-ces-2018-booth-tour
34 of 64 Sarah Tew/CNET

153-google-assistant-ces-2018-booth-tour
35 of 64 Sarah Tew/CNET

154-google-assistant-ces-2018-booth-tour
36 of 64 Sarah Tew/CNET

Google-appropriate snacks, too.

155-google-assistant-ces-2018-booth-tour
37 of 64 Sarah Tew/CNET

157-google-assistant-ces-2018-booth-tour
38 of 64 Sarah Tew/CNET

The view from the top.

156-google-assistant-ces-2018-booth-tour
39 of 64 Sarah Tew/CNET

And of course, the spiral slide.

160-google-assistant-ces-2018-booth-tour
40 of 64 Sarah Tew/CNET

Down we go!

161-google-assistant-ces-2018-booth-tour
41 of 64 Sarah Tew/CNET

162-google-assistant-ces-2018-booth-tour
42 of 64 Sarah Tew/CNET

163-google-assistant-ces-2018-booth-tour
43 of 64 Sarah Tew/CNET

187-google-assistant-ces-2018-booth-tour
44 of 64 Sarah Tew/CNET

At the bottom of the slide, there's a robotic bartender waiting to whip up (or perhaps pump) some color-coded concoctions.

190-google-assistant-ces-2018-booth-tour
45 of 64 Sarah Tew/CNET

169-google-assistant-ces-2018-booth-tour
46 of 64 Sarah Tew/CNET

We're not done yet, oh no: To prove how much reach the Google Assistant could potentially have, Google filled a huge room with loads of its products -- and an awesome miniature train set.

170-google-assistant-ces-2018-booth-tour
47 of 64 Sarah Tew/CNET

178-google-assistant-ces-2018-booth-tour
48 of 64 Sarah Tew/CNET

176-google-assistant-ces-2018-booth-tour
49 of 64 Sarah Tew/CNET

179-google-assistant-ces-2018-booth-tour
50 of 64 Sarah Tew/CNET

166-google-assistant-ces-2018-booth-tour
51 of 64 Sarah Tew/CNET

167-google-assistant-ces-2018-booth-tour
52 of 64 Sarah Tew/CNET

168-google-assistant-ces-2018-booth-tour
53 of 64 Sarah Tew/CNET

171-google-assistant-ces-2018-booth-tour
54 of 64 Sarah Tew/CNET

172-google-assistant-ces-2018-booth-tour
55 of 64 Sarah Tew/CNET

173-google-assistant-ces-2018-booth-tour
56 of 64 Sarah Tew/CNET

174-google-assistant-ces-2018-booth-tour
57 of 64 Sarah Tew/CNET

175-google-assistant-ces-2018-booth-tour
58 of 64 Sarah Tew/CNET

181-google-assistant-ces-2018-booth-tour
59 of 64 Sarah Tew/CNET

183-google-assistant-ces-2018-booth-tour
60 of 64 Sarah Tew/CNET

Last but not least, it wouldn't be a trip to the Google Booth without a trip to the doughnut shop -- inspired by Google's doughnut-size Home Mini speaker. 

184-google-assistant-ces-2018-booth-tour
61 of 64 Sarah Tew/CNET

185-google-assistant-ces-2018-booth-tour
62 of 64 Sarah Tew/CNET

186-google-assistant-ces-2018-booth-tour
63 of 64 Sarah Tew/CNET

191-google-assistant-ces-2018-booth-tour
64 of 64 Sarah Tew/CNET

One last look at Google's booth at CES 2018.

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
magic-v2-2024-foldable-1383

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
img-0368.jpg

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
17 Hidden iOS 17 Features You Should Definitely Know About
Invitation for the Apple September iPhone 15 event

17 Hidden iOS 17 Features You Should Definitely Know About

18 Photos
AI or Not AI: Can You Spot the Real Photos?
img-1599-2.jpg

AI or Not AI: Can You Spot the Real Photos?

17 Photos