I caught up with Goldgenie in its office in the heart of London to see every step of how an iPhone 6 is completely dismantled, enrobed in gold and then put back together in full working order.
The Apple logo isn't etched into the back panel, it's a separate inset altogether. Like the battery, it's glued in and needs heating up before removing.
There are so many tiny parts, each secured in place by screws so small, they almost look like bits of dust and dirt. It takes Goldgenie's technician around an hour and a half to dismantle and reassemble an iPhone 6.
And here is the gold. Were you expecting a pot of liquid gold metal? So was I.
It's actually a solution that's full of tiny 24 carat gold specks. Goldgenie explained to me that it uses a much higher concentration of gold in its solution than most gold plating services to ensure a higher quality of finish -- there's 12mg of gold per litre of solution.
Then the gold is applied. The application brush is connected to an electric source, as is the phone body -- the current is being passed all the way through.
Not that only the middle section has taken on the gold -- the top and bottom sections are separated by plastic strips which break the electric connection. These parts have to be done separately.
Goldgenie will also apply real diamonds to the edge, buttons and the Apple logo on the phone. It doesn't just glue them on though -- it uses tiny metal clasps to hold the gems, much like an engagement ring does.
Not only are the screws tiny, there are so many of them. Goldgenie's technician says it's not that difficult to keep track of however as each screw is designed to fit in only one place. If one won't fit, it's because it's in the wrong place.
Even so, the technician is strict about where each place is put once it's removed from the phone to ensure it all goes back in the correct order.
It's even more tricky getting some parts back in as it was removing them. The technician must be incredibly precise to ensure that none of the extremely delicate components are damaged in the process.
It's not just phones that Goldgenie will wrap in gold -- this bike has been wrapped in gold and will be encrusted with diamonds before going on sale for an eye-watering £250,000 ($402,237, AU$459,7680). It's not a bike to leave locked up outside a pub on a Friday night.