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GM, Transformers' product placement marketing match

At a pre-Oscar event, GM revved up the Camaro, Hummer and more for gadget lovers' favorite summer film.

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CNET Reviews staff
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1 of 6 General Motors
General Motors hosted a pre-Oscar fashion event this spring at Paramount Pictures in Hollywood. The car company showed off some of the vehicles starring in the highly successful Transformers action-adventure movie released last week. Here, Tyrese Gibson, who plays USAF Master Sergeant Epps in the movie, leads a Pontiac Solstice down the runway.
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2 of 6 Paramount Pictures/Hasbro
Four GM cars are being used as the basis for Transformers in the film: the Hummer H2, the Pontiac Solstice, the GMC Topkick, and a new Chevrolet Camaro (shown here) planned for 2009.
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3 of 6 Hasbro
The Camaro converts into Hasbro's ultimate Transformer action figure--Bumblebee. In toy robot mode, Bumblebee is 14 inches tall and features lights; battle and conversion sounds; and an animated head, arms and wings. It also fires missiles. The head has a sound detection system and responds to noises.
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4 of 6 Paramount Pictures
This souped-up Hummer H2 was modified as a rescue vehicle and transforms into Autobot Ratchet. The Autobots are the good guys, as Transformers fans will remember, the mechanical heroes who fight the evil Decepticons.
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5 of 6 Paramount Pictures
This GMC Topkick medium-duty truck is also the Autobot Ironhide, the bodyguard of famed Autobot leader Optimus Prime. Can anyone guess which vehicle Optimus Prime--who used to transform into a red semi truck--is officially modeled after?
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6 of 6 Paramount Pictures
Autobot Jazz converts from a Pontiac Solstice in a hardtop format.

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