Chameleons are well known for their color-changing abilities, but they don't do so quite as quickly or magnificently as we are led to believe in the "Super Chameleon" video
This video clip was produced by the Cutwater agency as an ad for Ray-Ban sunglasses, pitching their Wayfarer line, which come in many dazzling colors.
You've been tricked again, and this viral video was once again the source of many a debate online. Chameleons take much longer to change their color in adaptation to their surroundings, and most species are capable of just a few color variations.
The spread of these videos can be attributed to two sometimes dangerous facts of life online: We want to believe, and we want to share.
It takes us seconds to register an emotional response -- a "Wow!" -- from something that at first glance seems so amazing, so incredible, before we really digest the information. Couple that with the ease of sharing and spreading information -- a simple "Like" or a retweet -- and before we've even really thought about the facts, we've pushed the information out to the world.