The Etymotic hf3 is a follow-up to the hf2. The inner workings and sound quality are the same, but there is one key difference.
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The hf3 integrates a three-button inline remote for use with the iPhone and iPod Touch. You can control playback, adjust volume, and access phone functions.
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In addition to the iPhone remote capability for its hf series, Etymotic introduced an all new line of earphones, the mc series.
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The mc series comes in a variety of colors, including a green version not pictured here.
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The big news is pricing: the mc5 pictured here will cost just $80. And initial testing is looking good for sound quality.