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E3 Expo 2012 Opening Day (pictures)

Game on at the Electronic Entertainment Expo, better known as E3.

James Martin
James Martin is the Managing Editor of Photography at CNET. His photos capture technology's impact on society - from the widening wealth gap in San Francisco, to the European refugee crisis and Rwanda's efforts to improve health care. From the technology pioneers of Google and Facebook, photographing Apple's Steve Jobs and Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai, to the most groundbreaking launches at Apple and NASA, his is a dream job for any documentary photography and journalist with a love for technology. Exhibited widely, syndicated and reprinted thousands of times over the years, James follows the people and places behind the technology changing our world, bringing their stories and ideas to life.
James Martin
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E3 - Opening Day!

Nintendo, Sony and Microsoft have already showed off their latest products at press conferences earlier in the week, but today the show floor opens to the public, and thousands of giddy gamers get hands on with the latest games.
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Inside the Los Angeles Convention Center

Inside the Los Angeles Convention Center, the walls are plastered with gaming logos. With just one hour before the official noon opening, the crowds are lining up to be first in line to play.
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Nintendo shuttle?

I think they'll need a bigger shuttle.
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Lining up

Lining up inside the Los Angeles Convention Center Tuesday morning just hours before the doors officially open.
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The line-up

Fans line up with just 15 minutes before the official opening of the E3 show floor.
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Wooooo!

The word is given, and the crowds rush inside to get their game on.
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Futuristic booth babes

A futuristic booth babe wears glowing green glasses on the show floor.
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Mario

After all these years, Nintendo's Mario is still a fan favorite.
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Wii Fit U

Wii Fit U demo at the Nintendo booth.
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Nintendo booth

The Nintendo booth is calm before the show opens, in a few minutes, the place will be packed.
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Booth babes!

Booth babes, another perpetual fan favorite.
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D&D Neverwinter

A costumed character poses with a dragon skeleton at the Dungeons and Dragons Neverwinter booth.
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XBox booth

Prior to the floor opening, the Xbox booth is quiet. The last calm before the gaming storm.
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Forza Horizon

Sleek race cars dot the floor for Microsoft's upcoming Xbox 360 video game Forza Horizon.
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Gamespot on the spot

The doors have just opened, and live coverage from GameSpot's booth is already under way.
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Games come to life

A fan poses with a life-size Halo vehicle at the Xbox booth.
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Domo at Nintendo

Domo checks out the Nintendo booth on Tuesday afternoon.
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Girls and guns

Girls and guns outside the convention center for E3 pitching the 'World of Warplanes' game published by Wargaming.net.

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