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E3 2011: Scenes from EA's press conference (photos)

EA took over downtown Los Angeles' historical Orpheum Theatre to show off the company's new lineup of video games.

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Jeff Bakalar
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1 of 10 Sarah Tew/CNET
Eager onlookers watched one of the first-ever live demos of the highly anticipated Mass Effect 3.
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2 of 10 Sarah Tew/CNET
Mass Effect 3 will hit Xbox 360, PlayStation 3, and the PC on March 6, 2012.
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3 of 10 Sarah Tew/CNET
Need for Speed: The Run will take drivers out of the car for the first time in the series' history.
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4 of 10 Sarah Tew/CNET
Action-packed cinematic chase scenes will kick in when a player leaves a car.
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5 of 10 Sarah Tew/CNET
Star Wars: The Old Republic will give players a choice to join the light or dark side of The Force.
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6 of 10 Sarah Tew/CNET
There was no Old Republic actual gameplay shown, but the cinematic trailer was enough to get fans excited.
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7 of 10 Sarah Tew/CNET
SSX makes its return to consoles in January 2012.
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8 of 10 Sarah Tew/CNET
The extreme snowboarding game will let players shred "any mountain range on Earth."
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9 of 10 Sarah Tew/CNET
Along with the release of FIFA 12, so, too, will launch the EA Football Club, an online hub to connect soccer players from all over the world.
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10 of 10 Sarah Tew/CNET
Ray Lewis, Clay Matthews, and Peyton Hillis all graced the Orpheum's stage to help present Madden 12.

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