X

Day one at SXSWi (photos)

The annual interactive festival has only been under way for hours, but already the scene is full of energy--and lots of people.

New_CNET_profile_picture.jpg
New_CNET_profile_picture.jpg
Daniel Terdiman
SXSWi-Sea_of_bags_2010.jpg
1 of 15 Daniel Terdiman/CNET

Sea of bags

Friday marked the first day of the annual South by Southwest interactive festival (SXSWi). Thousands of people will be on hand in Austin, Texas, for five days of keynotes, panels, and many other forms of discussions about all topics interactive.

Every participant gets a bag full of literature, buttons, and other goodies. Here, a sea of the bags that have yet to be handed out lay on the floor in the Austin Convention Center.


SXSWi-Racks_of_bags.jpg
2 of 15 Daniel Terdiman/CNET

Rack of bags

After filling the bags up and laying them down in giant piles on the floor, SXSW volunteers take them and put them on racks, from which they are handed to participants.

The SXSW film and music festivals are taking place over the next week, and participants of each festival get a different bag. Those with gold badges can attend any film or interactive session and get both bags. Those with platinum badges can attend all three festivals and end up with three bags.


SXSW-Welcome_to_SXSW.jpg
3 of 15 Daniel Terdiman/CNET

Welcome to SXSW

A big "welcome to SXSW" sign stands at the entrance to the registration room in the Austin Convention Center.
SXSW-Going_through_the_bag.jpg
4 of 15 Daniel Terdiman/CNET

Sifting through the bag

The bags each participant is given are full of all kinds of literature, buttons, and the like, and all around the Austin Convention Center, you can find people sitting and sifting through the bags, looking to see what's inside.
SXSWi-Piles_of_stuff_from_bags.jpg
5 of 15 Daniel Terdiman/CNET

Piles of stuff

Immediately after picking up their bags, many people stand at a nearby table and go through them, deciding what they want to keep and what they don't. The result is a big pile of literature and other materials that is left behind. However, the event provides recycling nearby so that the materials aren't thrown in the garbage.
SXSW-Kicking_panda.jpg
6 of 15 Daniel Terdiman/CNET

Kicking panda

A number of companies are on site at SXSW promoting their products and services. Here, a man dressed as a panda is promoting an online service and has decided to express his brand's perspective.
SXSWi-Pile_of_Lego.jpg
7 of 15 Daniel Terdiman/CNET

Lego pile

Each year at SXSW, the event provides a giant stack of Lego bricks for participants to play with. Here, on Friday morning, the first day of SXSW, the pile has barely been touched.
SXSWi-Photog_shooting_Legos.jpg
8 of 15 Daniel Terdiman/CNET

Shooting Legos

A photographer tries to get an artistic angle on the pile of Lego bricks.
SXSWi-Many_netbooks.jpg
9 of 15 Daniel Terdiman/CNET

So many Netbooks

Appropriately for a gathering of thousands of geeks, there are all kinds of gadgets on display at any moment. Here, two people sit by five different Netbook-type machines. Note that this photo was taken before the iPad becomes available.
SXSW-So_much_tech_at_the_tables.jpg
10 of 15 Daniel Terdiman/CNET

So much technology

Taken high above these participants, this photo also showcases how much technology SXSW attendees have with them. Here, we can see seven mobile devices, including four iPhones, as well as five laptops.
SXSWi-Moment_of_calm.jpg
11 of 15 Daniel Terdiman/CNET

Moment of calm

All around the Austin Convention Center on Friday, there was organized chaos. But this one escalator bank provided a brief moment of calm.
SXSWi-Seed_exhibit.jpg
12 of 15 Daniel Terdiman/CNET

AOL Seed exhibit

The booth for AOL's Seed, an open content submission platform. This installation was one of the few large-scale booths with an artistic flair at SXSW.
SXSW-Seed_not_quite_ready.jpg
13 of 15 Daniel Terdiman/CNET

Seed not ready

Though SXSW has already officially begun, this photo, taken on Friday, shows that the Seed booth isn't quite ready for visitors.
SXSW-Check-ins_screen_1.jpg
14 of 15 Daniel Terdiman/CNET

Check-in screens

This screen, one of many like it around the Austin Convention Center, shows the location--on a map of Austin--of popular Foursquare check-in spots.
SXSW-Typo_or_clever.jpg
15 of 15 Daniel Terdiman/CNET

SXXpress

It's not clear if this sign has a typo on it or if someone was cleverly trying to write shorthand for "South by Express."

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More
John Cena attends Warner Bros. premiere of The Suicide Squad, in costume as Peacemaker.

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

95 Photos
The Best Games on Nintendo Switch in 2022
zelda-cnet-2.jpg

The Best Games on Nintendo Switch in 2022

36 Photos
Toyota C-HR Prologue Sharpens Up the Small SUV
Toyota C-HR Prologue

Toyota C-HR Prologue Sharpens Up the Small SUV

11 Photos
US Air Force at 75: These Are the Aircraft It's Flown
110403-f-ka253-155

US Air Force at 75: These Are the Aircraft It's Flown

45 Photos
The 51 Best VR Games
astro-bot-rescue-mission-screen-02-ps4-us-18may18

The 51 Best VR Games

53 Photos
Movies Coming in 2022 From Marvel, Netflix, DC and More
thor4

Movies Coming in 2022 From Marvel, Netflix, DC and More

85 Photos
Nature Goes Nuts in Delightful 2022 Comedy Wildlife Photo Awards Shots
39-torie-hilley-what-shall-i-write-next-00004396

Nature Goes Nuts in Delightful 2022 Comedy Wildlife Photo Awards Shots

20 Photos