More so than cosplayers, the ad is everywhere at Comic-Con. Publishers and studios rent out the backs of pedicabs, the sides of 30-story hotels, and even the inside of hotel elevators. This one reminds those trapped in the elevator that a second season of "The Walking Dead" is coming this October, as if the Con would ever let you forget that.
2 of 11 Seth Rosenblatt/CNET
Recycled Con bags
Enormous floppy bags that can double as makeshift backpacks are a modern staple of Comic-Con, handed out to all attendees when they pick up their badges and programs. It took only two days for these women to convert theirs into dresses, a walking embodiment of the convention.
3 of 11 Seth Rosenblatt/CNET
Captain and Ms. America
Captain America as portrayed by Brendan McAnally, a 28-year-old Colorado Springs, Colo., resident who just moments before had proposed on stage at the Marvel Comics booth to Erin Redshaw, 29, also from Colorado Springs.
4 of 11 Seth Rosenblatt/CNET
Two of DC's Three Musketeers
Dan DiDio, left, DC Comics' senior vice president/executive editor, and Jim Lee, right, co-chief creative officer at DC and fan-favorite artist, are two of DC's three-man brain trust behind the September relaunch of all its titles.
5 of 11 Seth Rosenblatt/CNET
'Cowboys and Aliens'
A multistory advertisement for the upcoming movie adaptation of the Cowboys and Aliens comic book dominates the Hilton, only one of many enormous movie ads dominating the San Diego Gaslamp District's skyline.
6 of 11 Seth Rosenblatt/CNET
The artist at work
Artist Francesco Francavilla sketches at the DC Comics booth.
7 of 11 Seth Rosenblatt/CNET
Finch on display
Marvel and DC Comics artist David Finch discusses with a moderator how he draws, while demonstrating his techniques to an audience through a projector.
8 of 11 Seth Rosenblatt/CNET
Too Much Eisner Man
Shannon Wheeler stabs himself in the neck with his Eisner award for Best Humor Publication, his book "I Thought You'd Be Funnier." Named for one of the most influential American comics creators, Will Eisner, the comic book equivalent of the Oscars also includes an award for a comics retailer that offers "outstanding support" for the comics community.
9 of 11 Seth Rosenblatt/CNET
The Spirit of Comics Retailer Award
Comics creator Miriam Libicki shows off The Spirit of Comics Retailer Award, won this year by Israeli comics shop Comics and Vegetables. Her husband, Mike Yoshioka, stands on her left.
10 of 11 Seth Rosenblatt/CNET
Yet another Lego statue
A few years ago, life-size or larger Lego statues of pop-culture characters were something of a novelty. But now at Comic-Con, it seems nearly every company with a booth has at least one. Still, somebody had to put all those pieces together in the proper order, right?
11 of 11 Seth Rosenblatt/CNET
San Diego: More than comics?
The view from the 22nd floor of the Hilton Bay View, next to the convention center, would indicate that San Diego offers more during Comic-Con than just a pop culture vortex.