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At the Hilton Gaslamp, people can step into the worlds of three huge upcoming Netflix shows.
A fake subway sign announces our first stop.
Because what would a New York street be without the WSJ on the corner?
But only for water (and T-shirts!).
Stop the Demogorgon by becoming an Eggo-loving child.
All kinds of goodies await you inside, including numerous props and costumes.
Choose between tiny Eleven, an adorable tiny Demogorgon, a t-shirt, a Barb candle or a hat.
In a good way! The host said it smelled amazing.
Once you enter you are treated to a virtual reality experience on the HTC Vive where you communicate with the Upside Down (and scream your head off if you're like me).
We've only glimpsed this in the teaser, but good odds it's connected to the DOE's work.
Or rather, alt-LA.
The new Netflix film stars Will Smith as a human police officer.
In this universe, humans have coexisted with orcs, elves, fairies and magic since the beginning of time.
When this is accidentally found, it causes all sorts of issues.
As with any society, some are treated better than others.
In this room you can see costumes for the police officers and elves.
Make no bones about it, "Bright" is definitely an R-rated movie. Directed by David Ayer ("Suicide Squad"), it will be available on Netflix on December 22.
Between cool giveaways and immersive experiences, the Netflix area is definitely worth visiting.
Be sure to check out all of CNET's Comic-Con 2017 coverage.