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Say hello to a new face in the smartwatch arena. (Pun intended.)

The Vector smartwatch hopes to do battle against the goliaths of Google and Apple by offering something they don't: battery life.

Vector's watches boast up to 30 days of power from a single charge, which is a significant boost over the Android Wear devices we've so far used, which require charging pretty much every night.

It has a host of smart functions too, along with a neat metal design.

The watches will be going on sale this summer for $349 (£237) for the round Luna model seen here, or $199 (£135) for a rectangular Meridian model.

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The round Luna will be available in a range of designs, including a rose gold model. Leather, rubber or metal link straps will be available too, letting you customise the watch to your own choice.

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The display is monochrome, helping save power, and displays all the smart info you'd expect from a fully fledged smartwatch.

It'll track your activity and use that to estimate total numbers of calories burned throughout the day.

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It'll show you how far you've gone too. It doesn't have GPS built in, so that figure will be an estimate based on the number of steps you've taken.

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Sleep tracking is taken care of as well.

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It links to your smartphone -- Android, iOS and even Windows Phone are supported -- on which you can customise the watch, load apps, set alarms and download new apps.

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You can see a more detailed breakdown of your activity, too.

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At the launch event, Vector emphasised the importance of the watch not to intrude on your life. As such, notifications appear only as a thick line around the screen as shown here.

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If you want to read the notification, a flick of the wrist shows the message.

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Here's the square Meridian.

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It has a full metal body, making it feel every bit as premium as a good watch should be.

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The display is easy to read. It's not touch-enabled however. Instead, you navigate using three buttons on the side. How easy this is to use in a hurry remains to be seen.

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The rose gold model, with a matching rose gold strap.

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