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Say hello to a new face in the smartwatch arena. (Pun intended.)

The Vector smartwatch hopes to do battle against the goliaths of Google and Apple by offering something they don't: battery life.

Vector's watches boast up to 30 days of power from a single charge, which is a significant boost over the Android Wear devices we've so far used, which require charging pretty much every night.

It has a host of smart functions too, along with a neat metal design.

The watches will be going on sale this summer for $349 (£237) for the round Luna model seen here, or $199 (£135) for a rectangular Meridian model.

Published: / Caption: / Photo: Andrew Hoyle/CNET

The round Luna will be available in a range of designs, including a rose gold model. Leather, rubber or metal link straps will be available too, letting you customise the watch to your own choice.

Published: / Caption: / Photo: Andrew Hoyle/CNET

The display is monochrome, helping save power, and displays all the smart info you'd expect from a fully fledged smartwatch.

It'll track your activity and use that to estimate total numbers of calories burned throughout the day.

Published: / Caption: / Photo: Andrew Hoyle/CNET

It'll show you how far you've gone too. It doesn't have GPS built in, so that figure will be an estimate based on the number of steps you've taken.

Published: / Caption: / Photo: Andrew Hoyle/CNET

Sleep tracking is taken care of as well.

Published: / Caption: / Photo: Andrew Hoyle/CNET

It links to your smartphone -- Android, iOS and even Windows Phone are supported -- on which you can customise the watch, load apps, set alarms and download new apps.

Published: / Caption: / Photo: Andrew Hoyle/CNET

You can see a more detailed breakdown of your activity, too.

Published: / Caption: / Photo: Andrew Hoyle/CNET

At the launch event, Vector emphasised the importance of the watch not to intrude on your life. As such, notifications appear only as a thick line around the screen as shown here.

Published: / Caption: / Photo: Andrew Hoyle/CNET

If you want to read the notification, a flick of the wrist shows the message.

Published: / Caption: / Photo: Andrew Hoyle/CNET

Here's the square Meridian.

Published: / Caption: / Photo: Andrew Hoyle/CNET

It has a full metal body, making it feel every bit as premium as a good watch should be.

Published: / Caption: / Photo: Andrew Hoyle/CNET

The display is easy to read. It's not touch-enabled however. Instead, you navigate using three buttons on the side. How easy this is to use in a hurry remains to be seen.

Published: / Caption: / Photo: Andrew Hoyle/CNET

The rose gold model, with a matching rose gold strap.

Published: / Caption: / Photo: Andrew Hoyle/CNET
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