It's the leather back that really caught our eye at the launch event, however, so we've gone in for a closer look.
This leather back was provided by network O2, which exclusively stocks this tan leather version in the UK, although the case will be available globally.
That's actual real leather, with real stitching to match, rather than a plastic effect.
The leather aesthetic also comes in other colors, such as starking black (pictured here) a light blue, and a deep maroon.
The leather feels much warmer to hold, more comfortable, and really does make it look like a totally different device to the plastic model.
It has a much more premium, mature look than the grey plastic of the other version.
With textured grooves, the black variant isn't as smooth as the brown. But it does have a bit more character.
LG explains that the leather used is actually a by-product of the beef industry, so no extra cows have been killed on the phone's behalf. Still, it won't be the phone of choice for vegans.
The leather will age naturally, like other leather products, and will therefore be more susceptible to scuffs, stains and spilled drinks than the plastic version.