Cars of the North Hall (photos)

The Audi R8 Tron race car by West Coast Auto is interesting, but this is CES. Where are the lightcycles?

Fulton Innovation displayed a Tesla Roadster with wireless-charging capabilities. Simply park over the charging spot and the power begins to flow, no plugging in required.

Omniphone and Visteon showed off some car tech inside this custom BMW M3 convertible.

Chinese company Aigo displayed this formula car in its booth.

With a flashy name like Platinum Wireless, a flashy car like this Lamborghini Murcielago is necessary.

Pioneer had an Aston Martin on display at its booth.

Hybrid Audio presented a customized Nissan Silvia. This vehicle had undergone heavy modifications to the engine and electronics, featuring work by Mark Buwalda.

Phoenix Gold and Stinger presented a custom supercharged CR-Z by Audio Fonix with a matte-black wrap by Wraptivo. If it looks familiar, that's because we saw it at the 2010 SEMA Show.

It's orange. It's shiny. It's a 'Vette. The halls of CES were abuzz with customs like this classic Corvette with a very modern LS-series engine.

This Jeep Wrangler features some heavy off-roading modifications and more lights than Las Vegas' Luxor hotel.

One of only a few American supercars, this Ford GT poses menacingly at CES 2011.

The license plate tells half of the story--this is a '63 Cadillac--and the contents of its heavily customized trunk tell the other.

They certainly don't make 'em like this anymore.

This classic Mercedes-Benz convertible featured some interesting modifications, including a huge monitor that rises out of the dash in front of the driver. Hook that thing up to a video game system to play your favorite racing game from the driver's seat.

When you need to grab attention at CES 2011, but in an understated way, forget the booth babes and park a Ferrari in your booth.

We're a bit nervous about parking this classic Chevy so close to Boss Audio's gigantic glass-shattering, earth-shaking car audio demo rig.

Audi presented its E-Tron in a silky matte-black finish.

Maxim--no, not the magazine--teamed up with Optamotive to create this all-electric version of the Campagna T-Rex to compete for the Progressive Automotive X-Prize.

Ford had a heavy presence at CES with its 2011 Focus serving as the official car of the show. However, at the automaker's booth, many were more interested in taking a peek under the hood of the new Boss 302 Mustang.

Kenwood admitted that it didn't have many new products to show at CES 2011, but it did trot out this custom Murcielago by Al & Ed's Autosound. Check out the plexiglass front hatch displaying the subwoofers and amps.

This Scion tC in the Sony booth featured enough amplification to catch a noise violation in the next county over.

The Chevrolet Volt was at Powermat's booth drawing way more attention than the inductive charging products being demoed in it.