Even more than smartphones, the wearables industry is grappling with ways to appeal to both women and men's diverse aesthetic tastes on products that are even more personal -- and visible -- than the phones that spend a good amount of time in pockets and bags.
Swarovski's Gear S bands match the black and white watch faces, turning the uberthick watch straps that can swallow a daintier wrist into chic cuffs that fit in better with an upscale dress code. Samsung's partnerships with other manufacturers will surely produce a variety of sporty, classic, and playful strap materials besides.
There is no single way to appeal to women or men, children or teens. However, as wearables become more popular and prevalent, aesthetics will play an even larger role in individuals' buying decisions. The companies that can balance functionality and fashion sense will fare better than those that force their customers to conform to a set style, watch-face-size included.