Bono, Lady Gaga, Schmidt at Vevo bash (photos)
Google's CEO was one of the guest of honors at a party to launch the music video site Vevo. The partnership between the recording industry and YouTube could serve as a blueprint for other content creators.
Lady Gaga
At Tuesday's party in New York to celebrate the launch of Vevo, the music-video site supported by three of the four top labels and Google, Lady Gaga lifted her whiskey glass to toast Vevo and Doug Morris, CEO of Universal Music Group, the label that represents her and founded Vevo.
Read the related story: "Why Google's glad to dance to Vevo's tune"
More Schmidt
Eric Schmidt, Google's CEO, held a place of honor next to the night's hosts, Doug Morris, Universal Music Group CEO (left of Schmidt), and Rolf Schmidt-Holtz, the Sony Music chief.
Adam Lambert
Adam Lambert kept his lips to himself while performing a rockin' good tune at the Vevo launch party.
Bono
Bono, lead singer of the rock band U2, seen here speaking at the Vevo launch party, played a pivotal role in Vevo's creation by bringing together Google CEO Eric Schmidt to Universal Music Group CEO Doug Morris, who had the idea for Vevo.
Eric Schmidt
Eric Schmidt, Google's CEO chats with Elio Leoni-Sceti, CEO of music label EMI at the Vevo launch party. YouTube is providing technical expertise and traffic to the site.
Singer Mariah
Singer Mariah Carey showed up at the Vevo launch party to show her support but sounded a little nostalgic for the pre-Internet days. Said Carey: "Let's hope Vevo can salvage something that used to be amazing."
Vevo's board
An on-screen explosion is timed with Vevo's roll out onto the Web. Vevo, the music-video site backed by Universal Music Group, Sony Music Group, and EMI went live December 8.