At the BlackBerry 10 launch earlier this year, CEO Thorsten Heins said innovation is at the heart of BlackBerry.
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BlackBerry 10 OS: Reinvented
Thorsten Heins onstage at the launch of Blackberry 10, arguably the company's most important software update ever.
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Former BlackBerry co-CEO Mike Lazaridis
Former BlackBerry co-CEO Mike Lazaridis introduces the BlackBerry PlayBook at the developers conference in San Francisco in 2010.
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Hoping to increase the quality and quantity of its app offerings, BlackBerry in 2010 announced a new app-building platform called BlackBerry WebWorks, a Web-based, no-Java-skills-required platform.
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SuperApp developer challenge
The Super Apps Developer Challenge for BlackBerry developers aims for apps that you can use without knowing you're multitasking.
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BBM Social Platform
The BBM Social Platform. When an app goes viral you can get your customers to be your best salespeople, CTO David Yach said in 2010. That's the aim of integrating the BBM Social Platform.
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In 2010, BlackBerry, then known as RIM, was just dipping its toes into the open-source world, announcing it had open-sourced components from the platform on GitHub.
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Ad network integration
Ad networks can plug into the developer platform as well. Developers can control how the service is used, which networks you use, or let the advertising service automatically bring the ad that will bring you the most revenue. BlackBerry said developers would get a 60 percent share of revenue.
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Z10 and the Q10
Thorsten Heins hold up the BlackBerry Z10 and the Q10.
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Dev Alpha reference handset
The Dev Alpha reference handset (not an actual product) seen here at BlackBerry World 2012 in Orlando, Fla., looks very slick, especially running the freakishly smart BlackBerry OS 10 keyboard.
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The BlackBerry Z10
BlackBerry hopes the BlackBerry Z10 will help it keep pace in the Android- and iPhone-dominated developer environment.
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You can see more clearly in this image how the position of the predicted words is dependent on the first letter of the words predicted in BlackBerry 10 OS. This is a clever evolution of the SwiftKey formula, giving touch-typists an advantage.
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Interruption of a phone call
This image shows how OS 10 handles the interruption of a phone call while reading e-mail. Rather than a full-screen takeover, notifications are only offered on a portion of the screen.
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BlackBerry OS 10
BlackBerry OS 10 has a unified inbox view, common with current-generation BlackBerry devices running on OS 7.
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BlackBerry 10 interface
RIM shows off its BlackBerry 10 interface at BlackBerry World in May 2012.