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Best Buy = chocolate, Black Friday 2018 = peanut butter

Black Friday is Nov. 23 this year, but the biggest retailers have revealed their Thanksgiving holiday sales early. And one of the biggest is Best Buy.

The technology specialist's big sale ad features low prices on TV, laptops, game consoles, speakers and streamers.

Update, Friday Nov. 23: Deals and availability confirmed. 

Best Buy's sale will start in stores at 5 p.m. on Thanksgiving, and some of the deals are in-store only. But a lion's share of the deals are up online now. 

So which of Best Buy's Black Friday deals really are deals? Read on for our favorite picks, starting with the best ones you can buy today.

Disclaimer: CNET may get a share of revenue from the sale of the products featured here.

$286.00 at Amazon
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Caption:Photo:Best Buy
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Xbox One X 1TB + Battlefield V bundle: $430 (save $70)

This deal is available now.

Microsoft's most powerful console normally sells for $500, and this bundle includes with full-game downloads of Battlefield V Deluxe Edition as well as Battlefield 1943 and Battlefield 1 Revolution.

See it at Best Buy.

$378.99 at Amazon
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Updated:Caption:Photo:Best Buy
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Motorola Moto G6: $200 (save $50)

This deal is available now.

Our favorite budget phone of 2018 was already a knockout value for $250, but this $200 price is a steal. The unlocked Android handset has dual rear cameras for portrait photos and some nice extra software touches.

See it at Best Buy

$149.94 at Amazon
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Updated:Caption:Photo:Josh Miller/CNET
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PlayStation VR + 2 Move controllers + Creed, Superhot bundle: $249 (save $100)

This deal is available now.

If you already have a PS4, this bundle kickstarts your virtual reality experience. It includes the PlayStation VR helmet, 2 Move controllers and 2 compatible games: Creed: Rise to Glory and Superhot VR. It's widely available at most other major retailers, too.

See it at Best Buy.

$212.78 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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Philips Hue White and Color Ambiance 3-Bulb Starter Kit with Remote for $120 (save $70)

This deal is available now.

This Philips Hue starter kit includes three color-changing bulbs, a wireless remote that docks on the wall like a light switch when you aren't using it, and the all-important Philips Hue Bridge that needs to stay plugged into your router in order to control the lights from your phone or sync them with Alexa, Siri or Google Assistant. It usually costs $190, but on Black Friday, Best Buy will sell it for $120. That's a terrific deal -- $30 less than you'd typically pay for just the bulbs.

See it at Best Buy

$178.95 at Amazon
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Updated:Caption:Photo:Philips
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Lenovo 8-inch Smart Display: $100 (save $100)

This deal is available now.

We've tested all of the impressive new Google Assistant smart displays this year -- Lenovo's was the first, and I think it's still my favorite. Best Buy has the 8-inch version marked down by a hundred bucks for Black Friday, bringing the price down to $99. That's the same price as the Black Friday deal on the smaller Google Home Hub. 

See it at Best Buy

$209.00 at Walmart
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65-inch TCL 4K Roku TV: $899 (save $70)

This deal is available now.

Moving on to TVs we have reviewed, this is most likely the best price you'll get for TCL's superb 65R615. This model is exclusive to Best Buy but basically identical to the one we named our favorite TV for the money in 2018. You simply can't get a picture this good for any less.

See it at Best Buy

$719.99 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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Microsoft Xbox One S 1TB with Minecraft bundle, $200 (save $100)

This deal is available now.

If Xbox is more your speed, this deal can save you a bundle (ha ha, get it). 

See at Best Buy.

This deal is also available at Target, Walmart and elsewhere.

$278.90 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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Amazon Fire TV Stick 4K: $35 (save $15)

This deal is available now.

We don't love Fire TV as much as Roku, but if you're an Alexa fan or really want Dolby Vision for cheap, this is a tough deal to pass up.

See it at Best Buy.

This deal is also available at Amazon and other retailers.

$39.99 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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Roku Streaming Stick, $30 (save $20)

This deal is available now.

Here's a big discount on our favorite tiny non-4K streamer, complete with a voice remote that can control TV volume and power. 

See it at Best Buy.

Roku is also offering $35 toward Sling TV and a free month of Showtime (an $11 value) with the purchase of any Roku player, including the SE above (note that CBS, the parent company of Showtime, owns CNET). The offer applies to new customers only. More details here.

$39.99 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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Nvidia Shield TV with remote: $140 (save $40)

This deal is available now.

One of the most powerful streamers around, the Shield throws together Android TV and Google Assistant thanks to the voice remote. This version lacks a game controller, but you could always get one later (they cost $60).

See it at Best Buy.

$168.04 at Amazon
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Updated:Caption:Photo:David Katzmaier / CNET
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Apple Homepod: $250 at Best Buy ($100 off)

This deal is available now.

Apple's awesome-sounding smart speaker has two major knocks: Siri still isn't as good a voice assistant as Alexa and Google, and the $350 price is just too high. This Best Buy discount nicely addresses the second issue, getting it to a much more reasonable $250. 

Availability: Online now and in-store on Thanksgiving at 5 p.m.

See it at Best Buy.

$286.00 at Amazon
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Updated:Caption:Photo:Tyler Lizenby/CNET
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Nintendo Switch bundle with Mario Kart 8 Deluxe, $300 (save $70)

Available online now and in-store.

The hottest game console on the planet, the Nintendo Switch is normally $299 by itself. This bundle includes the system's best party game, a $70 value.

See it at Best Buy.

This deal is also available at Target, Walmart and elsewhere.

$286.00 at Amazon
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Updated:Caption:Photo:Mark Licea/CNET
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Google Home Hub: $99 ($50 off)

This Doorbuster deal is available online now and in-store (limited quantities)

This is Google's version of Amazon's Echo Show: a smart speaker with a built-in screen that responds to "OK Google" and shows all kinds of useful stuff, from recipes to smart home controls.

See at Best Buy.

This deal is also available at Target, Walmart and elsewhere.

$129.00 at Walmart
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Updated:Caption:Photo:Chris Monroe/CNET
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Google Home Mini: $25 (half price)

This Doorbuster deal is available online now and in-store (limited quantities)

Google's answer to Amazon's Alexa is a tiny, always-listening speaker that responds to "OK, Google" with everything Google Assistant has to offer. At this price it's easy to put one in a secondary room.

See at Best Buy.

This deal is also available at Target, Walmart and elsewhere.

$49.00 at Walmart
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Updated:Caption:Photo:Chris Monroe/CNET
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Ring Doorbell 2 + Echo Dot 3rd gen for $140 (save $110)

This Doorbuster deal is available online now and in-store (limited quantities)

Normally $250 for both the Ring 2 and the new Echo Dot, this bundle lets you live the dream of voice-controlled door security -- perfect for when that Amazon guy comes knocking. 

If you want one now, Best Buy has this deal for $200 including the free dot, a $50 savings.

See it at Best Buy.

This deal will also be available at Amazon.

$199.00 at Amazon
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Updated:Caption:Photo:Chris Monroe/CNET
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Sonos One smart speaker with Alexa: $175 (save $25)

This Doorbuster deal is available online now and in-store starting Friday Nov. 23.

One of our favorite smart speakers is perfect for people unsatisfied with the sound quality of Amazon's Echo speakers, and this price is great for Sonos fans who want to add to their collections.

See at Best Buy.

$286.00 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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Sony WH-1000XM2 noise-cancelling headphone: $200 (save $150)

This Doorbuster deal is available online now and in-store starting Friday Nov. 23 (limited quantities)

These headphones came out in 2017 but they still remain one of CNET's favorite wireless noise-canceling headphones. While the Bose QuietComfort 35 II is lighter and more comfortable to wear, the Sony WH-1000XM2 arguably sounds a tad better and offers more features. And this price is insane.

See at Best Buy.

Want more great Black Friday deals? Look no further than our gift guide.

$348.00 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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Roku Ultra 4K HDR streamer: $50 (half price)

This Doorbuster deal is available online now and in-store Friday Nov. 23 (limited quantities)

The highest-end Roku improves on our favorite 4K streamer, the Streaming Stick Plus, with a headphone jack on the remote, a remote finder and, new for 2018, JBL headphones, a $30 value. 

See at Best Buy.

This deal is also available at Target, Walmart and elsewhere.

$286.00 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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iPad Mini 4: $250 (save $150)

This Doorbuster deal is available online now and in-store (limited quantities)

This iPad is from 2016, and this 128GB version with Wi-Fi is the cheapest available on Apple's site, but it costs $400 there -- making this a pretty sweet deal. We still prefer the new, larger 32GB iPad at Target for the same price, but maybe you want your screen smaller and your storage bigger.

See it at Best Buy.

$375.00 at Walmart
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Updated:Caption:Photo:Sarah Tew/CNET
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MacBook Air (2017 model): $800 (save $200)

This Doorbuster deal is available online now and in-store (limited quantities)

The new MacBook Air starts at $1,200 and this older version sells for $1,000 at Apple's web site, so the savings is substantial. This is the base configuration with 128GB storage, 8GB RAM and a Core i5 processor. It goes on sale pretty frequently, but this is still the lowest price we've seen.

See it at Best Buy.

$899.99 at Walmart
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Updated:Caption:Photo:Sarah Tew/CNET
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Amazon Fire HD 8: $50 (save $30)

This Doorbuster deal is available online now and in-store (limited quantities)

It's not Amazon's biggest or most powerful tablet, but for this price this 8-incher hits the sweet spot. The special kids' edition is built tougher, but it's a lot more expensive.

This deal will also be available at Amazon starting Nov. 22.

See it at Best Buy.

$79.99 at Amazon
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43-inch Toshiba 4K Amazon Fire TV Edition TV: $130 (save $190)

We'll start things off with a bang: the best TV deal at Best Buy for Black Friday 2018. Fire TV isn't not our favorite smart TV system -- that honor goes to Roku -- but it's still very good, and this price is pure insanity. Expect it to sell out quick.

This deal is a Doorbuster (in-store only, limited quantities).

$286.00 at Amazon
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Updated:Caption:Photo:Amazon
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55-inch Sharp 4K Roku TV: $250 (off $200)

Doorbuster (in-store only on Black Friday, Nov. 23, limited quantities)

Did we mention Roku TV? A bit bigger in size and just as huge in savings, this Sharp features the best smart TV system for as low as we've ever seen at this price. We haven't seen the Sharp directly, but the specifications look similar to the 55-inch 55S405 we reviewed in 2017. We expect similar picture quality -- decent but nowhere near the much more expensive TCL 65R617, for example.

$286.00 at Amazon
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Updated:Caption:Photo:Best Buy
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65-inch LG OLED65C8P OLED TV: $2,600 (save $100)

This year the discounts on LG's OLED models, aren't spectacular. Best Buy's price on the 65-inch C8, the best TV we've ever tested, is $100 lower than everyone else's however. We still recommend the B8 for $100 less, but if you demand the best picture, period, here you go.

This deal will be available in-store on Thanksgiving at 5 p.m. but this price isn't marked "in-store only," so it could appear at BestBuy.com as well.

$2,057.00 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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iPhone XS, iPhone XS Max, iPhone XR: Save $150

In-store only

The past few are all Android phones but maybe want an iPhone deal instead. If you're looking for the best value of this trio, the iPhone XR is our call. Getting this deal requires qualified activation with AT&T, Sprint, Verizon.

See the deal offer at Best Buy.

$749.99 at Amazon
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Updated:Caption:Photo:Sarah Tew/CNET
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Google Pixel 3 or 3 XL: Save $200

Available in-store with Verizon activation.

Maybe you want a "pure" Android experience straight from Google, complete with the most innovative camera around. Best Buy will knock $200 off the price of either Pixel 3 phone when you activate in-store with Verizon's service.

$699.00 at Walmart
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Updated:Caption:Photo:Sarah Tew/CNET
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Samsung Galaxy S9, Note 9, S9 Plus: Save $300

Available online and in-store. Requires activation on AT&T, Sprint or Verizon.

T-Mobile customers won't be able to benefit from any of Best Buy's offers, but $300 off any of Samsung's premium phones is a pretty good deal. The deal requires a qualified activation, and exact pricing on the phones appear to vary based on the carrier.

See it at Best Buy.

$589.95 at Walmart
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Updated:Caption:Photo:James Martin/CNET
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LG G7 ThinQ (Sprint): Save $624 on service

Available online and in-store.

When you buy the high-end G7 at Best Buy and activate it for Sprint's service, you'll receive a bill credit over 50 percent. Instead of paying $33 per month for two years, you'll pay only $7. More details here.

See it at Best Buy.

$637.98 at Amazon
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PlayStation 4 Slim (1TB) + Spider-Man: $199 ($160 savings)

Update: This deal is out of stock.

If you haven't bought a next-generation console yet, this was one of the best prices yet to convince you to pony up. Retailers were offering the 1TB PS4 Slim version with the excellent Spider-Man, all for $200. But the deal seemed too good to pass up, and by Wednesday Nov. 21, it was sold out at all the retailers we checked. We'll update here if things change.

See at Best Buy.

$339.00 at Amazon
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Updated:Caption:Photo:Target
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