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Amazon Echo Dot (2nd gen) for $30 ($20 off)

The Dot is the biggest hit in Amazon's smart speaker lineup because it's the least expensive way to access all of Alexa's skills and control a wide array of smart home gadgets. Amazon and virtually every other retailer will have it for $30 on Black Friday, making it a slam dunk.

See the Echo Dot (2nd gen) at Amazon (discount starts by Black Friday)

Published:Caption:Photo:Taylor Martin/CNET

Amazon Echo for $80 ($20 off)

The updated Echo features improved audio quality with a dedicated woofer and tweeter and Dolby sound. It also comes in a variety of fabrics and finishes (such as cloth, wood, etc.) that are interchangeable.

See the Echo (2nd gen) at Amazon (discount starts by Black Friday)

Published:Caption:Photo:Ry Crist/CNET

Amazon Echo Plus for $120 ($30 off)

In addition to the Alexa functionality you get in every Echo device, the Echo Plus adds an integrated smart-home hub that serves as the conduit between the cloud and all of your smart devices. Amazon may have reserved this deal for itself; we haven't seen a lower price elsewhere.

See the Echo Plus at Amazon (discount starts by Black Friday)

Published:Caption:Photo:Chris Monroe/CNET

Amazon Cloud Cam for $100 ($20 off)

The Amazon Cloud Cam's crisp HD live feed, prompt motion notifications and free 24-hour clip storage set a high standard for indoor home security cameras. Another deal we have't seen anywhere else this year.

See the Cloud Cam at Amazon (discount starts Nov. 23)

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Amazon Tap for $80 ($50 off)

The battery-powered, mobile version of the Echo Dot. What it lacks in audio quality it makes up for in versatility.

See the Echo Tap at Amazon (discount starts by Black Friday)

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Amazon Fire TV Stick with Alexa Voice Remote for $25 ($15 off)

The Fire TV Stick is a great value for heavy users of Amazon TV shows and movies. Also available elsewhere on Black Friday at this price.

See the Fire TV Stick at Amazon (discount starts by Black Friday)

Published:Caption:Photo:Sarah Tew/CNET

Amazon Fire HD 10 for $100 ($50 off)

The 9.7-inch iPad will sell for $250 at some retailers on Black Friday -- a good deal. In response, Amazon drops the price of its big 10-inch tablet, which delivers serious media chops, keeping it less than half the cost of the basic iPad. And it's available now.

See the Fire HD 10 at Amazon (discount available now)

Published:Caption:Photo:Ben Fox Rubin/CNET

Kindle Fire 7 Kids Edition for $70 ($30 off)

The fact that Amazon includes a protective case and a two-year no-questions-asked replacement plan makes the Fire HD 7 Kids Edition a supremely compelling value for parents. Target has the same deal available this year -- though Amazon will take an extra $10 off when you buy two for $130. All of these deals are available now.

See the Fire 7 Kids Edition at Amazon (discount available now)

Published:Caption:Photo:Sarah Tew

Amazon Fire HD 8 Kids Edition for $90 ($40 off)

We haven't seen the Fire HD 8 pop up in other Black Friday sales this year, so this may be the best price to be found. And, as with the Fire 7 Kids Edition, it comes with a no-questions-asked replacement policy. Amazon will also take an additional $10 off when you buy two. All of these deals are available now.

See the Fire HD 8 Kids Edition at Amazon (discount available now)

Published:Caption:Photo:Sarah Tew/CNET

Kindle Fire HD 8 for $50 ($30 off)

Simply unrivaled value at this price point. For $50 (£37 or AU$66), you get performance, battery life and a bright screen -- plus all of Amazon's Prime content for free (for subscribers).

See the Fire HD 8 at Amazon (discount starts Nov. 23)

Published:Caption:Photo:Sarah Tew/CNET
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Amazon Kindle Paperwhite for $90 ($30 off)

The Paperwhite is hands down the best overall e-reader value. It's selling for under $100 (roughly £68 or AU$120). And it's available now.

See the Kindle Paperwhite at Amazon (discount available now)

Published:Caption:Photo:Sarah Tew / CNET

Amazon Kindle for $50 ($30 off)

Amazon's entry-level e-reader combines a slim design with all the features you'll need. Black Friday pricing -- which is available now -- makes it a better deal than ever.

See the Kindle at Amazon (discount available now)

Published:Caption:Photo:Sarah Tew/CNET

TCL 55S405 55-inch Roku 4K TV for $380 ($220 off)

It may not deliver the best HDR picture quality, but Roku's best-in-class smart TV operating system makes it still worthwhile. At $400 (roughly converted to £300 or AU$530), this 55-inch 4K TV is a sweet deal -- and it's available now.

See the TCL 55-inch Roku TV at Amazon (discount available now)

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BeatsX for $100 ($50 off)

They're not "true wireless" headphones like their cousin, the Apple AirPods, but with full noise-isolation and Lightning charging, the sweatproof BeatsX headphones are a steal at one-third off their normal retail price. And this deal is available now.

See the BeatsX at Amazon (discount available now)

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Acer Helios 300 for $900 ($150 off)

With an overclockable Nvidia 1060 GPU and a superthin fan, this 17-inch VR-ready gaming laptop was already a good deal. With an additional $150 off for Black Friday, it's a great one. (Note that Amazon has not specified exactly which Helios 300 model or models will be eligible for this discount.)

See the Acer Helios 300 at Amazon (discount starts by Black Friday)

Published:Caption:Photo:Sarah Tew/CNET

Samsung 65-inch 4K Ultra HD Smart TV for $1,300

We don't have first-hand experience with this Samsung 65-inch 4K TV, but we tested the similar MU9000 series and really liked it. Note that Best Buy and plenty of other retailers also have this same model available right now at the same $1,300 price.

See the Samsung UN65MU8000 at Amazon (discount available now)

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Eero Wi-Fi System for $250 ($50 off)

The Eero Wi-Fi system makes it simple to create a large seamless Wi-Fi network in your home. It's expensive -- but Black Friday will take $50 off the price tag at eero.com, Amazon, Best Buy and select Target and Walmart stores.

See the Eero Wi-Fi system at Amazon (discount available Nov. 23)

Published:Caption:Photo:Josh Miller/CNET

Sony STR-DN1080 AV receiver for $400 ($200 off)

With 6 4K-compliant HDMI inputs and built-in compatibility with Bluetooth, AirPlay and Chromecast streaming, we loved the sweet-sounding Atmos-capable AV receiver at $600 (roughly £450 or AU$790). You'll soon find it at many Black Friday sales for 33 percent less -- but you can find it right now at Amazon.

See the Sony STR-DN1080 at Amazon (discount available now)

Published:Caption:Photo:Sarah Tew/CNET

Amazon's best Black Friday 2017 deals

To recap: Though Amazon technically kicks off its Black Friday sale at midnight PT on Nov. 23, there are already deals live on the site right now -- including BeatsX headphones, a Sony receiver and a 55-inch TCL 4K Roku TV. But the serious action will go down during what the retailer is calling, awkwardly, the "Turkey 5" -- the five days starting on Thanksgiving and extending through Cyber Monday. 

Unsurprisingly, Amazon's best deals will be on its own products. There are worthwhile promotions coming on most of its Echo speakers, tablets, e-readers and other Alexa-powered multimedia devices, most of which should be available throughout the five-day sales period without worries of limited stock. Many other offers will be Amazon "Lightning Deals," lasting only an hour or two and with very limited stock.

Note that some of these deals will be available from the other big-box retailers on Black Friday and some will be Amazon-only. Mostly, though, Amazon will offer up some rare stalks of wheat (e.g. popular TVs, toys, games and accessories for your smart home) sprinkled amid vast fields of chaff (e.g. USB hubs, alarm clocks and off-brand tablets).

All of the shopping must be done online and/or with the use of Alexa, who appears to have the inside track on the earliest deals this year. In fact, Amazon's Black Friday press release states that "voice shoppers" will have access to select deals starting at 5 p.m. PT on Wednesday, Nov. 22. So it might be worth checking in with Alexa then, if you have the means. It's also worth noting that Amazon has debuted a new AR feature in its mobile app to help customers visualize how larger items will look in their homes.

The best Black Friday deals at Amazon and everywhere else: Our master list of best deals

Black Friday deals: See every Black Friday 2017 deal we've found so far.

Holiday Gift GuideCNET's full gift guide, including dozens of products priced under $25, $50 and $100.

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