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Behind the scenes of Europe's biggest tech show, IFA (pictures)

The IFA tech show in Berlin is now open to the public, so we headed to the show floor to capture the real goings on.

Andrew Lanxon
Andrew is CNET's go-to guy for product coverage and lead photographer for Europe. When not testing the latest phones, he can normally be found with his camera in hand, behind his drums or eating his stash of home-cooked food. Sometimes all at once.
Andrew Lanxon
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1 of 42 Richard Trenholm/CNET
BERLIN -- The doors of the IFA tech show in Berlin are open to the public, so I set out to see the weird and wonderful sights the show floor has to offer.
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2 of 42 Andrew Hoyle/CNET
Samsung's booth was, by far, the busiest place in the whole conference centre.
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3 of 42 Andrew Hoyle/CNET
A curious face looks over the Galaxy Gear smartwatch.
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4 of 42 Andrew Hoyle/CNET
That's not how you use a watch.
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5 of 42 Andrew Hoyle/CNET
This cell tower is sadly only decoration -- it didn't help me get any better 3G coverage.
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6 of 42 Andrew Hoyle/CNET
What do you do when you're finished looking at new gadgets? Play with Lego, of course!
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7 of 42 Andrew Hoyle/CNET
Sony-branded fedoras might be the most hipster form of advertising.
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8 of 42 Andrew Hoyle/CNET
Iron Man was on site to make sure things didn't get out of hand. We chatted -- he reckons the Sony QX100 Smart Lens was his favourite thing of the show.
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9 of 42 Andrew Hoyle/CNET
Frustrated? Take out your rage by pummeling a glove!
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10 of 42 Andrew Hoyle/CNET
Virtual reality headset Oculus Rift made a few appearances at the show.
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11 of 42 Andrew Hoyle/CNET
This Samsung washer doesn't wash your baby, but it does wash your baby's clothes.
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12 of 42 Andrew Hoyle/CNET
Tablet Man: the hero we deserve, but not the one we need right now.
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13 of 42 Andrew Hoyle/CNET
You can't spend the day checking out shiny tech without a bite to eat.
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14 of 42 Andrew Hoyle/CNET
Jason found a delightful Samsung smart fridge -- it has a shopping list function and the Epicurious recipe app.
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15 of 42 Andrew Hoyle/CNET
You can also fine-tune the temperature.
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16 of 42 Andrew Hoyle/CNET
Samsung's new app will let you control all manner of connected devices, including this whopping air conditioner.
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17 of 42 Andrew Hoyle/CNET
Jason is understandably taken aback by this enormous robotic vacuum from Samsung.
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18 of 42 Andrew Hoyle/CNET
A fridge with two doors; open the outer door to browse the contents without losing the cold temperature.
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19 of 42 Andrew Hoyle/CNET
This robotic arm checks every single Bosch washing machine before the machines are shipped out.
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20 of 42 Andrew Hoyle/CNET
A rainbow of fridges -- surely there's one to match your kitchen.
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21 of 42 Andrew Hoyle/CNET
Why not give your washing machine some headphones? Because it's ridiculous, that's why.
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22 of 42 Andrew Hoyle/CNET
The kitchen gadgets demo zone was a hot spot for free food samples.
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23 of 42 Andrew Hoyle/CNET
A lady intentionally making a mess. Nobody stopped her.
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24 of 42 Andrew Hoyle/CNET
One of these things is not like the others. Can you guess which?
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25 of 42 Andrew Hoyle/CNET
We're back with more fridges! This one also has a tablet embedded in it, to bring up recipes and shopping lists.
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26 of 42 Andrew Hoyle/CNET
All tech fans need coffee. Luckily, the IFA show has loads of new models to try out, including this EQ 8 Series 900 by Siemens.
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27 of 42 Andrew Hoyle/CNET
If this happens to your washing machine, call a technician.
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28 of 42 Andrew Hoyle/CNET
I'm not sure why this man has a chemistry set on his kitchen worktop, and I wasn't brave enough to find out why.
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29 of 42 Andrew Hoyle/CNET
Too lazy to mow your lawn? Let the robots do the work!
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30 of 42 Andrew Hoyle/CNET
Now what on earth could these bouncing, glowing dancers be promoting?
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31 of 42 Andrew Hoyle/CNET
Oh, it's a washing machine. Of course. The chap on the right looks like I felt: puzzled.
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32 of 42 Andrew Hoyle/CNET
You have to keep your Vitamin C up if you're going to make it the whole way around the show.
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33 of 42 Andrew Hoyle/CNET
Sun, gadgets, and live DJs. What more can a tech fan ask for?
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34 of 42 Andrew Hoyle/CNET
JBL had a few unusual ways to promote its presence at the show. Big hair and oversize headphones is always a winning combination.
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35 of 42 Andrew Hoyle/CNET
Sony's stand was enormous and well kitted out. Unsurprisingly, it was very busy, too.
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36 of 42 Andrew Hoyle/CNET
You, too, could be this happy if you dropped in to Berlin for the show.
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37 of 42 Andrew Hoyle/CNET
A stage was set up for live music. We should really get the CNET band back together.
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38 of 42 Andrew Hoyle/CNET
I'm not sure what this guy was advertising, but he was a welcome change from the constant playing of "Get Lucky" by Daft Punk.
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39 of 42 Andrew Hoyle/CNET
His friends got in on the act, too. I was still none the wiser about why they were there, though.
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40 of 42 Andrew Hoyle/CNET
Best way to get around a tech show? A Segway, of course!
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41 of 42 Andrew Hoyle/CNET
What better way to demonstrate a product's groundbreaking new abilities than by using your hair as a temporary moustache?
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42 of 42 Andrew Hoyle/CNET
Sony's virtual reality headset got some keen attention from visiting tech fans.

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