Behind the scenes at Lego's private museum (photos)
Road Trip 2011: In Billund, Denmark, where Lego Systems has its HQ and manufactures many of its products, it also has a living archive of its long history of making some of the world's most loved toys.
When Lego got it right
BILLUND, Denmark--You and just about everyone you've ever known has played with them. We all love them. But there was a time before Lego perfected its automatic binding bricks.
As part of Road Trip 2011, CNET reporter Daniel Terdiman visited Lego headquarters in this small Danish town, and also took in the building--well, its third iteration, after two fires--where Ole Kirk Kristiansen founded the Lego company in 1932.
Today, part of that building is set aside for what is essentially the official Lego museum, though the company prefers to not use that term. It's more of a living history.
Inside, a broad archive displays the Lego legacy, from early wooden toys to the latest innovations. There's even an entire room dedicated solely to the collaboration between Lego and George Lucas' "Star Wars" brand.
This is a picture of prototype bricks from 1957 that cemented Lego's use of binding bricks with three tubes that held them together firmly, a method the company patented the next year. The innovation allowed bricks to be stacked together in far, far more ways than was possible with bricks that could only be stacked directly on top of each other, as was the case previously.
The bricks in the foreground of this picture are the original automatic binding Lego bricks, created in 1949. Though they could be stacked on top of each other, they weren't especially stable, and they couldn't be stacked in the myriad ways the three-tube bricks Lego patented in 1958 can be.
When the yo-yo craze died out, and the market for the toys became saturated, Kristiansen still had a large unsold surplus of them. He managed to find ways to repurpose them, including cutting them in half and using them as wheels for other toys, like this horse-drawn cart.
From 1932 to 1960 Lego produced wooden toys, including buses like this one. The company abandoned working with wood when its factory burned down for the second time. From that point on, it focused strictly on plastic. But until that point, wooden toys accounted for between a quarter and a third of Lego's revenues, so though the decision no doubt helped the company become a global name, it was a difficult choice at the time.
This is a wooden Lego car from 1939. According to a message in the archives, Godtfred Kirk Christiansen, son of the company's founder, "wanted to become an apprentice car mechanic. But his father asked him to stay with the family firm. During a period of study at Haslev Technical School in 1939, Godtfred designed several new cars for the firm."
By 1953, Lego had already attracted a wide variety of copycats for its bricks and sets. So in order to set his products aside, Godtfred Kirk Christiansen, who was by then running the company, began putting pictures of his children on the covers of the company's sets. That way, no one could copy the pictures on the box and get away with claiming it was their own photograph.
This is the first Lego Town Plan set, one of the company's first sets in which all the pieces fit together. The Town Plan set, from the 1950s, was a hit with parents who loved the idea that they could teach their children traffic rules, something that was important in Denmark because this was the time when cars were first becoming affordable to the masses, and a lot of families now had cars.
Inside the official Lego archives in Billund, Denmark, the company has a large room dedicated solely to its partnership--begun in 1998--with George Lucas and the "Star Wars" brand. This is the center of the room, where a large Death Star dominates.