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HolidayBuyer's Guide

Where lanyard could go

The hat

Incase welcomes the iPhone 5

Watching the live blog

Website mockup

Talking to China

Looking at lanyard

Working on wriststrap design

New cases

Dawn and Dave reading the release

Shock slider prototype

Grip slider case

Jing in hat

October 1

Form follows form

SAN FRANCISCO--Like all iPhone case makers, Incase got no advance word about the specs for Apple's highly-anticipated new device. But on Wednesday, Incase -- and its competitors -- learned all the details that would help them get ready to produce their wares for the iPhone 5.

During Apple's big media event, it also revealed that its iPod Touch would have some all-new features, including a slot for a wrist-strap. For a case-maker, this entirely new element presented one of the biggest challenges. This is a concept drawing at Incase's headquarters for how the company might engineer a case that can accommodate such a strap.

Caption by / Photo by Daniel Terdiman/CNET
In anticipation of Apple's iPhone 5 event, Incase's iPhone product manager Jing Liu made a part hat celebrating the day.
Caption by / Photo by Daniel Terdiman/CNET
A mockup of a graphic that Incase planned to put on its Web site after the iPhone 5 unveiling.
Caption by / Photo by Daniel Terdiman/CNET
A conference room full of Incase's design and product teams watch live blogs from Apple's iPhone 5 unveiling.
Caption by / Photo by Daniel Terdiman/CNET
A mockup of the new front page for Incase's Web site.
Caption by / Photo by Daniel Terdiman/CNET
During the Apple event, Incase employees in San Francisco talk to counterparts in China who have been waiting to get started on manufacturing prototypes of new iPhone 5 cases.
Caption by / Photo by Daniel Terdiman/CNET
Incase director of product development Scott Davis examines details of the wrist strap for Apple's new iPod Touch on Apple's Web site.
Caption by / Photo by Daniel Terdiman/CNET
Incase vice president of design Markus Diebel (left) and Jing Liu, the company's iPhone and iPod product manager, work on a concept for how to design a case that can accommodate the new iPod Touch's wrist strap.
Caption by / Photo by Daniel Terdiman/CNET
A set of prototype iPhone 5 cases that Incase is working on for a pitch to Apple. Incase is hoping Apple will select an assortment of its products to sell in Apple Stores.
Caption by / Photo by Daniel Terdiman/CNET
Incase marketing and communications director Dawn de la Fuente (left) and CEO Dave Gatto read over a draft of the company's press release announcing its iPhone 5 cases.
Caption by / Photo by Daniel Terdiman/CNET
This is a prototype of Incase's Shock Slider case for the iPhone 5 -- though mocked up in an iPhone 4 form factor.
Caption by / Photo by Daniel Terdiman/CNET
This is a prototype of an Incase grip slider case for the iPhone 5 -- though mocked up in an iPhone 4 form factor.
Caption by / Photo by Daniel Terdiman/CNET
Liu wears her party hat during Apple's iPhone 5 unveiling.
Caption by / Photo by Daniel Terdiman/CNET
Although Incase decided to announce that its iPhone 5 cases would be available in early October, its Web site briefly promised an October 1 ship date.
Caption by / Photo by Daniel Terdiman/CNET
A look at the Incase home page announcing its new iPhone 5 cases.
Caption by / Photo by Daniel Terdiman/CNET
Updated:
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