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Asus ZenFone Zoom offers optical zoom without the bulge (pictures)

The ZenFone Zoom has a 3x optical zoom -- but no protruding lens.

Aloysius Low
Aloysius Low is a Senior Editor at CNET covering mobile and Asia. Based in Singapore, he loves playing Dota 2 when he can spare the time and is also the owner-minion of two adorable cats.
Aloysius Low
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The Asus ZenFone Zoom is the Taiwanese company's latest flagship phone. It features an Intel quad-core processor and a 13-megapixel camera with an impressive 3x optical zoom.

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The phone will retail for $399 in the US (which converts to about £275 or AU$560, although UK and Australian prices have yet to be announced).

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Amazingly, the phone doesn't have a protruding lens barrel, which keeps it relatively slim, though it is still 11.95mm thick.

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If you fancy a phone that has features like a compact camera, this could be it.

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The phone's stylish metal sides and leather-like rear give the phone a premium feel.

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Like the Nokia Lumia 1020, the 13-megapixel rear camera of the ZenFone Zoom really makes an impression.

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There are no moving parts when zooming. Believe me, I looked at it for quite a while.

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Underneath the rear cover you'll find that the 3,000mAh battery is non-removable.

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The 3.5mm audio jack sits at the top, unlike phones such as the Galaxy S6 or the iPhone.

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