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The Apple Watch came in this long box. It makes sense once you see what's inside, but it wasn't what I expected.
Apple's packaging is this minimalistic white box with a thin layer of plastic on the outside.
Another look at the white box.
At one end you can see the specs for the Apple Watch. This is the 38mm Sport with the blue band.
Like opening a new iPhone, the Apple Watch has the extra band and charger neatly arranged in the box in layers.
Once opened, you have to peel back the layers to get to the watch.
The Sport comes with two watchbands, small and large. This way, you don't have to go in for a fitting.
The small band fit me on the last hole, but the larger one was more comfortable.
It was interesting to see that the packaging is exactly molded to the shape of the watch and band.
It's hard to believe all of the stuff fit in the original box.
It's not as easy as it looks to put it on for the first time.