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Apple Watch unboxing (pictures)

Our first impressions of opening up a fresh new Apple Watch 38mm, which arrived in the mail this morning.

Jason Parker
Jason Parker has been at CNET for nearly 15 years. He is the senior editor in charge of iOS software and has become an expert reviewer of the software that runs on each new Apple device. He now spends most of his time covering Apple iOS releases and third-party apps.
Jason Parker
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1 of 14 James Martin/CNET

Rectangular box

The Apple Watch came in this long box. It makes sense once you see what's inside, but it wasn't what I expected.

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2 of 14 James Martin/CNET

Taking out the box

Apple's packaging is this minimalistic white box with a thin layer of plastic on the outside.

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3 of 14 James Martin/CNET

White box

Another look at the white box.

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4 of 14 James Martin/CNET

Apple Watch specs

At one end you can see the specs for the Apple Watch. This is the 38mm Sport with the blue band.

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5 of 14 James Martin/CNET

Apple Watch unboxing

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Contents in layers

Like opening a new iPhone, the Apple Watch has the extra band and charger neatly arranged in the box in layers.

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Pulling back the tape

Once opened, you have to peel back the layers to get to the watch.

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More tape

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Apple Watch Sport 38mm

The Sport comes with two watchbands, small and large. This way, you don't have to go in for a fitting.

The small band fit me on the last hole, but the larger one was more comfortable.

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10 of 14 James Martin/CNET

A better look

It was interesting to see that the packaging is exactly molded to the shape of the watch and band.

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Another angle

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Out of the box

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Apple Watch unboxing

It's hard to believe all of the stuff fit in the original box.

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Putting it on

It's not as easy as it looks to put it on for the first time.

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