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HolidayBuyer's Guide

Rectangular box

Taking out the box

White box

Apple Watch specs

Apple Watch unboxing

Contents in layers

Pulling back the tape

More tape

Apple Watch Sport 38mm

A better look

Another angle

Out of the box

Apple Watch unboxing

Putting it on

The Apple Watch came in this long box. It makes sense once you see what's inside, but it wasn't what I expected.

Caption by / Photo by James Martin/CNET

Apple's packaging is this minimalistic white box with a thin layer of plastic on the outside.

Caption by / Photo by James Martin/CNET

Another look at the white box.

Caption by / Photo by James Martin/CNET

At one end you can see the specs for the Apple Watch. This is the 38mm Sport with the blue band.

Caption by / Photo by James Martin/CNET
Caption by / Photo by James Martin/CNET

Like opening a new iPhone, the Apple Watch has the extra band and charger neatly arranged in the box in layers.

Caption by / Photo by James Martin/CNET

Once opened, you have to peel back the layers to get to the watch.

Caption by / Photo by James Martin/CNET
Caption by / Photo by James Martin/CNET

The Sport comes with two watchbands, small and large. This way, you don't have to go in for a fitting.

The small band fit me on the last hole, but the larger one was more comfortable.

Caption by / Photo by James Martin/CNET

It was interesting to see that the packaging is exactly molded to the shape of the watch and band.

Caption by / Photo by James Martin/CNET
Caption by / Photo by James Martin/CNET
Caption by / Photo by James Martin/CNET

It's hard to believe all of the stuff fit in the original box.

Caption by / Photo by James Martin/CNET

It's not as easy as it looks to put it on for the first time.

Caption by / Photo by James Martin/CNET
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