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Apple Watch unboxing (pictures)

Our first impressions of opening up a fresh new Apple Watch 38mm, which arrived in the mail this morning.

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Jason Parker
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1 of 14 James Martin/CNET

Rectangular box

The Apple Watch came in this long box. It makes sense once you see what's inside, but it wasn't what I expected.

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Taking out the box

Apple's packaging is this minimalistic white box with a thin layer of plastic on the outside.

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White box

Another look at the white box.

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Apple Watch specs

At one end you can see the specs for the Apple Watch. This is the 38mm Sport with the blue band.

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Apple Watch unboxing

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Contents in layers

Like opening a new iPhone, the Apple Watch has the extra band and charger neatly arranged in the box in layers.

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Pulling back the tape

Once opened, you have to peel back the layers to get to the watch.

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More tape

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Apple Watch Sport 38mm

The Sport comes with two watchbands, small and large. This way, you don't have to go in for a fitting.

The small band fit me on the last hole, but the larger one was more comfortable.

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10 of 14 James Martin/CNET

A better look

It was interesting to see that the packaging is exactly molded to the shape of the watch and band.

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Another angle

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Out of the box

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Apple Watch unboxing

It's hard to believe all of the stuff fit in the original box.

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Putting it on

It's not as easy as it looks to put it on for the first time.

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