Apple is busy decorating downtown San Francisco this week in preparation for the Worldwide Developers Conference, its annual developers event, which takes place at Moscone West beginning Monday. Even the adjacent mall, the Metreon seen here, just across Fourth Street, has been wrapped in Apple designs this year.
As is typical ahead of these major Apple events, fans and analysts are busy making their wish lists for products and features to be added to the next generation of iOS and OS X software.
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Workers in San Francisco were busy applying decals to the glass windows of Moscone West on Wednesday.
Workers apply what might be the world's largest-ever Apple logo to the side of Moscone West on Wednesday.
Peeking in the long windows along Fourth Street, we can see the WWDC/MMXIII logo on the wall.
The tagline is: "Where a whole new world is developing."
The Apple WWDC/MMXIII flags hang along Fourth Street in San Francisco.
The Apple WWDC/MMXIII signs hang above numbered doors along Howard Street in San Francisco.
The backdrop hanging inside Moscone West reads, "Where a whole new world is developing."
A closeup of the Apple WWDC/MMXIII signs hanging along Fourth Street.
The Apple WWDC/MMXIII signs are being hung along Fourth Street in San Francisco.
A blank banner is going up inside Moscone West in preparation for WWDC next week.
It takes around 24 hours to apply what might be the world's largest-ever Apple logo to the side of Moscone West.
Apple put up teaser banners for iOS 7 on Friday. The software is expected to debut at Monday's keynote.
Apple's iOS 7's look is distinctively different than prior versions. Seen here you can really see there's a lot of color involved.
Apple teases simply "X" believed to be OS X. Curiously enough it's just a wave instead of a cat, sparking speculation Apple could be going with a new naming scheme for the next iteration of its desktop OS.
Moscone all wrapped up.