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Apple sets the stage for WWDC (pictures)

Ahead of its annual developers conference, the tech giant says that "a whole new world is developing." It also teases iOS 7 and "X."

James Martin
James Martin is the Managing Editor of Photography at CNET. His photos capture technology's impact on society - from the widening wealth gap in San Francisco, to the European refugee crisis and Rwanda's efforts to improve health care. From the technology pioneers of Google and Facebook, photographing Apple's Steve Jobs and Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai, to the most groundbreaking launches at Apple and NASA, his is a dream job for any documentary photography and journalist with a love for technology. Exhibited widely, syndicated and reprinted thousands of times over the years, James follows the people and places behind the technology changing our world, bringing their stories and ideas to life.
Josh Lowensohn Former Senior Writer
Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.
James Martin
Josh Lowensohn
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1 of 18 James Martin/CNET

Apple decorates the Metreon

Apple is busy decorating downtown San Francisco this week in preparation for the Worldwide Developers Conference, its annual developers event, which takes place at Moscone West beginning Monday. Even the adjacent mall, the Metreon seen here, just across Fourth Street, has been wrapped in Apple designs this year.

As is typical ahead of these major Apple events, fans and analysts are busy making their wish lists for products and features to be added to the next generation of iOS and OS X software.

Join CNET on Monday, June 10, for the keynote event live blog.

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2 of 18 Josh Lowensohn/CNET

Prepping the stage

Workers in San Francisco were busy applying decals to the glass windows of Moscone West on Wednesday.

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3 of 18 James Martin/CNET

What's next for Apple?

Be sure to join us Monday to find out what's next for Apple.

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4 of 18 James Martin/CNET

Apple logo going up

Workers apply what might be the world's largest-ever Apple logo to the side of Moscone West on Wednesday.

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5 of 18 Josh Lowensohn/CNET

Peering inside

Peeking in the long windows along Fourth Street, we can see the WWDC/MMXIII logo on the wall.

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6 of 18 Josh Lowensohn/CNET

WWDC/MMXIII

The tagline is: "Where a whole new world is developing."

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7 of 18 James Martin/CNET

Flags fly outside

The Apple WWDC/MMXIII flags hang along Fourth Street in San Francisco.

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8 of 18 James Martin/CNET

Howard Street

The Apple WWDC/MMXIII signs hang above numbered doors along Howard Street in San Francisco.

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9 of 18 James Martin/CNET

A whole new world

The backdrop hanging inside Moscone West reads, "Where a whole new world is developing."

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10 of 18 James Martin/CNET

Signs on 4th

A closeup of the Apple WWDC/MMXIII signs hanging along Fourth Street.

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11 of 18 James Martin/CNET

Preparations continue

The Apple WWDC/MMXIII signs are being hung along Fourth Street in San Francisco.

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12 of 18 James Martin/CNET

Blank canvas

A blank banner is going up inside Moscone West in preparation for WWDC next week.

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13 of 18 James Martin/CNET

24 hours to apply

It takes around 24 hours to apply what might be the world's largest-ever Apple logo to the side of Moscone West.

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14 of 18 Josh Lowensohn/CNET

iOS 7 banners go up

Apple put up teaser banners for iOS 7 on Friday. The software is expected to debut at Monday's keynote.

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15 of 18 Josh Lowensohn/CNET

Close up on iOS 7

Apple's iOS 7's look is distinctively different than prior versions. Seen here you can really see there's a lot of color involved.

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16 of 18 Josh Lowensohn/CNET

X or OS X?

Apple teases simply "X" believed to be OS X. Curiously enough it's just a wave instead of a cat, sparking speculation Apple could be going with a new naming scheme for the next iteration of its desktop OS.

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17 of 18 Josh Lowensohn/CNET

All wrapped up

Moscone all wrapped up.

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18 of 18 James Martin/CNET

It all starts Monday

Be sure to join us Monday to find out what's next for Apple.

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