Apple opens a new store in Williamsburg, Brooklyn

The first Brooklyn Apple Store is located in the neighborhood of Williamsburg.

The structure looks very similar to the warehouse that sat here previously, but the building was actually rebuilt from the ground up.

Industrial lights and wooden ceilings keep the vintage warehouse look and feel.

The central part of the store is taken up with a "forum" seating area.

Apple says the wooden cubes are for customers and community members to gather.

The forum area is dominated by a giant 6K-resolution screen.

The giant screen and communal seating are at the far end of the main show floor.

Customer seating is a series of wooden cubes.

The walls are called "avenues" and are divided into themed sections.

Apple says the avenue design should evoke the feeling of walking by neighborhood storefronts.

Highlighted areas include iPhone cases and Apple Watch accessories.

Like other Apple Stores, most of the products are displayed on wooden tables.

Tethered phones allow a hands-on shopping experience.

Cases and other accessories make up a good deal of the display space.

A smaller room past the forum area concentrates on higher-end audio products.

The warehouse-like design lets in a lot of natural light.

This is the eighth Apple Store in the greater New York City area.