After dropping the tablet bomb on us tonight, Apple's showing off the iPad in a sweet selection of official beauty shots.
You can also hear the iPad's attributes described in the dulcet Chingford tones of product designer Jony Ive, in a video on the Apple Web site.
If you can survive its soft-rock theme music, the video gives a good glimpse of the iBook store and other apps, as well as the Apple chip that powers the whole thing with up to 10 hours of battery life.
The photos show off the tablet PC's 9.7-inch screen and waif-like 13mm waistline. Click 'Continue' to check out Apple's mastery of balancing really thin things on their edge.