Android strategy on display in Oracle v. Google showdown (images)

Google's lawyers show 2010 projections for Android dominating the mobile, music, and ad markets in slides presented to the court this week during the Oracle v. Google IP trial.

James Martin

April 26, 2012 5:25 p.m. PT

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Google

Android strategy, Phase 3

SAN FRANCISCO--At U.S. Federal Court here this week, where Google is defending itself against allegations it used Oracle's Java technology without license to develop its Android mobile software, Google displayed growth statistics and adoption rates from 2010 showing Android's momentum over the past two years.

Key metrics outline Android's revenue growth and ad strategy, as well as projections for the music business growth and the roadmap going forward.

According to court documents, Google's Android strategy in 2010 was focused on extending the core business, and is moving into what is designated in the charts as "Phase 3: New Monetizable Services."

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Google

Android value to greater ecosystem

Charts indicate that Google saw Android as a valuable contributor not just for Google, but for the greater mobile ecosystem as well.

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Google

Smartphone and tablet projections

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Google

Android ad revenue

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Google

Revenue run rate per handset

Google cites usage growth, better formatting, display of search and ads, and tablet growth as key Android revenue drivers.

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Google

Ads revenue forecast

Google's total gross ad revenue forecast for Android in 2013 was more than $1.27 billion.

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Google

Apps sales revenue forecast

The projected revenue from Google's App sales in 2013 was expected to be more than $995 million.

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Google

Opportunities in music

New music opportunity, along with ads and apps, drives Android revenue opportunity to more than $3.7 billion by 2013, Google projected.

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