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There are only a handful of filters you can apply to your images. Interestingly, this is the only category you can't upgrade through in-app purchase.
You can use a pinch gesture to resize text. Swipe and drag to move it around the image.
Pick from a collection of borders, including all sorts of creative shapes.
Add doodles to your image to add to the look.
You get a pretty good collection of phrases, but if you want more you'll have to purchase one or both of the phrase packs through in-app purchase.