Amazon Echo Look is part smart speaker, part fashion stylist

Amazon designed the Echo Look to appeal to a specific set of folks who care about their outward appearance and want a digital fashion adviser. 

You use the Echo Look's camera to take hands-free, full-body selfies and videos that you store in the accompanying app. Amazon then uses a combination of artificial intelligence and advice from real stylists to help you decide between two outfits.

The Echo Look runs on Alexa, Amazon's voice-activated virtual assistant. Via spoken Alexa commands, the Echo Look can stream music, check your calendar, or tell you about the weather, among other tasks. And it connects to other internet-connected devices like plugs or light bulbs so you can control your smart-home with your voice.

The light ring around the camera lets you know if Alexa is listening.

You can turn the camera and microphone off by pressing the button on the side of the Echo Look.

You use the Echo Look's app to see the camera's view and position yourself in the middle of the frame. When you say, "Alexa, take my picture," the Echo Look will beep twice, the four LED lights that surround the camera will illuminate, and the camera will take your photo on the third beep. 

You can also use the Echo Look to capture 6-second videos of yourself, ideally to get a 360-degree view of your ensemble.

The Echo Look's sound quality is noticeably worse than its sister Echos because the speaker is located on the back of the unit, so it projects sound away from you rather than toward you. 

(Top left) After you submit two photos for comparison, you receive a push notification when the Style Check results are ready. The app uses percentages to show you which outfit it thinks is right for you.

CNET's Megan Wollerton took a picture with the Echo Look (left). The app returned a page full of similar clothing items that she could buy directly through Amazon.

CNET intern Kaelan Doolan wore the same outfit, but with different shoes. Style Check had a preference.