X

After the shuffle, Apple's revamped leadership team (pictures)

New responsibilities for the execs tasked with navigating Apple's future.

Charles Cooper
Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet.
Charles Cooper
tim-cook-apple-3392.jpg
1 of 6 James Martin/CNET

Tim Cook

Tim Cook reshuffled Apple's management today in what arguably may be recalled as the first real day of the post-Steve Jobs era.

Not that there's anything fundamentally wrong, but while it remains the most highly capitalized company in the U.S. as measured by valuation, Apple has now missed Wall Street's earnings expectations for two consecutive quarters. Also, he needs to find someone to run Apple's stores after firing retail chief John Browett, who got booted after eight months in the job.

Meanwhile, reactions to the introductions of the iPhone 5 and iPad Mini have been relatively restrained. Maybe it's just a temporary hiccup. Still, people have grown so accustomed to flawless execution and heart-palpitating new technology out of Apple that anything less gets treated as a disappointment. That unique history is a big burden for Cook -- or any other mortal -- to shoulder.

b52550e4-3a8a-4f5d-b9fa-33a99f247c9a.jpg
2 of 6 James Martin/CNET

Eddy Cue

Eddy Cue, the exec who convinced Steve Jobs why Apple ought to reconsider making a smaller tablet, has earned a reputation as Apple's Mr. Fix-it. As a result of the corporate changes, he will oversee Siri and Maps as part of a new "online services" group that includes iTunes, iCloud, and Apple's various digital stores.
ive_hero20110204.png
3 of 6 Apple

Jonathan Ive

Few people in this life are indispensable, but Jonathan Ive comes close. The exec in charge of industrial design, Ive has put his stamp on myriad Apple products, including the iPhone, iPad, iPod, and several others. (Steve Jobs once told Tim Cook "that the future, the soul of Apple will probably be represented by Jony Ive." ) As a result of today's changes, Ive is now in charge of "Human Interface across the company" while continuing as Apple's top designer.
mansfield_hero20110204.png
4 of 6 Apple

Bob Mansfield

Apple has returned Bob Mansfield to a leadership role. Apple's former hardware chief will now lead a "Technologies" group within the company, which is made up of wireless and semiconductor groups. Mansfield was replaced by Dan Riccio earlier this year, though he stayed on to "work on future products" for Apple CEO Tim Cook.
federighi_hero20120727.png
5 of 6 Apple

Craig Federighi

Craig Federighi, who directs Mac software, takes over mobile software as a result of the corporate restructuring.
628x471_1.jpg
6 of 6 James Martin/CNET

Scott Forstall

Scott Forstall worked for Steve Jobs, first at Next and then at Apple, where he had recently served as the executive in charge of mobile software. For the record, his departure was portrayed amicably; Apple said in a release today that Forstall will remain as an adviser to Cook until "next year." Yet the timing, coming so soon after Apple's recent mapping fiasco, raises the obvious question of whether Apple was looking for a fall guy to take the blame. Meanwhile, stories circulated that Apple fired Forstall for refusing to sign a written apology over the maps mess.

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
magic-v2-2024-foldable-1383

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
img-0368.jpg

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
Do You Know About These 17 Hidden iOS 17 Features?
Invitation for the Apple September iPhone 15 event

Do You Know About These 17 Hidden iOS 17 Features?

18 Photos
AI or Not AI: Can You Spot the Real Photos?
img-1599-2.jpg

AI or Not AI: Can You Spot the Real Photos?

17 Photos