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A super Super Bowl (photos)

Sunday's game was the most watched event in television history. CBS Chief Marketing Officer George Schweitzer was behind the scenes at the game.

CNET Reviews staff
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1 of 14 George Schweitzer/CBS

Fry an egg on this

Here are several of the many satellite dishes that beam up the game (with plenty of backup).
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2 of 14 George Schweitzer/CBS

CBS compound

The view from behind the stadium, with office and production facilities housed in giant trailers. Giant mobile units and control trucks that house all the sophisticated technical gear are nudged beside the stadium.
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3 of 14 George Schweitzer/CBS

The teams arrive

Escorts led the way as the teams arrived just outside our compound to get to the stadium on game day.
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The Saints arrive

Note that every one of them has some kind of digital music device. A few even had cameras taking pictures of all the photographers who were taking pictures of them!
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Coach Peyton arrives

Sean Peyton walked in with a briefcase loaded with what turned out to be that aggressive winning game plan.
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Peyton Manning comes to the office

It's the other Peyton. Note his briefcase as well!
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7 of 14 George Schweitzer/CBS

Drew Brees has his playbook

What, no briefcase, Drew? He looked pretty relaxed.
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8 of 14 George Schweitzer/CBS

Announcers Jim Nantz and Phil Simms

These guys are simply the best. Here they go through some final prep.
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Here I am on the field

What can I say, it was a unique opportunity and I am thankful I have a job that takes me places like this!
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10 of 14 George Schweitzer/CBS

Flyover

This is what I described in my blog post. I was only able to catch the last fighter in formation as it roared over the stadium.
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11 of 14 George Schweitzer/CBS

Patch panel

OK digi-geeks, go crazy. You pull out one of these and the whole Super Bowl goes dark! Just an example of the patch panel under one of our control trucks.
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12 of 14 George Schweitzer/CBS

Pregame control truck

This is where Producer Eric Mann (left) and Director Bob Matina (middle) run the show. Technical Director Jeff Ringel (right) is the master of the switches for every camera, tape machine, graphics display, and more. It's a four-hour production on game day.
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13 of 14 George Schweitzer/CBS

Replay control

Here is one of many replay units where a director and producer grab specifically assigned shots: low angles, isolations on various players, wide shots, overhead shots, coach close-ups, you name it.
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14 of 14 George Schweitzer/CBS

The Vince Lombardi Trophy

At the end of the rainbow is this: the Vince Lombardi Trophy. This is what everyone in the NFL plays for, starting in September and ending on a Sunday in February. I was only keeping it warm for a few minutes during the pregame. I did not smudge it at all.

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