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On Wednesday 11 May, Will.i.am and friends took over London's historic Royal Albert Hall to launch his new smartwatch, the i.am+ Dial on UK mobile network Three.

Photo by: Three

Will and the Dial on the red carpet in the Kensington night. No expense was spared, as you can see by the giant Dial behind our man.

Photo by: Getty Images for i.am+

The Grammy award-winning musician and producer has turned his hand to technology. He loves the future, does Will.i.am.

Photo by: Eamonn M. McCormack

Inside the Albert Hall, Will and friends take to the stage.

Photo by: Christie Goodwin/Getty Images

Will gets it started.

Photo by: Christie Goodwin/Getty Images

A number of guests joined proceedings, including Lydia Lucy, who was a contestant on "The Voice", the singing show on which Will was a judge.

Photo by: Christie Goodwin/Getty Images

Here's Dutch singer Eva Simons, who appeared on Will's song "This is Love".

Photo by: Christie Goodwin/Getty Images

Fellow "Voice" judge Ricky Wilson bounded on for an indie singalong.

Photo by: Christie Goodwin/Getty Images

Wonder how many fans will buy a Dial?

Photo by: Christie Goodwin/Getty Images

Will performs some of his hits like that one, y'know. The one with the singing. You'd know it if you heard it.

Photo by: Christie Goodwin/Getty Images

The crowd goes wild as Will is joined by his former band Black Eyes Peas.

Photo by: Stuart C. Wilson

Some of them, anyway: there was no sign of Fergie. Where is the love, Fergie?

Photo by: Christie Goodwin/Getty Images

Lydia Lucy took over for this bit. Fergie who?

Photo by: Christie Goodwin/Getty Images

From "Wonderwall" to "I Predict a Riot" to "I've Had the Time of My Life", Will shamelessly pilfered feelgood pop crowdpleasers. This is the one that samples Msirlou from "Pulp Fiction".

Photo by: Stuart C. Wilson

For the final song, AneedA the talking watch dueted with Will.

Photo by: Christie Goodwin/Getty Images

You wouldn't get this from LG.

Photo by: Stuart C. Wilson

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