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On Wednesday 11 May, Will.i.am and friends took over London's historic Royal Albert Hall to launch his new smartwatch, the i.am+ Dial on UK mobile network Three.

Published:Caption:Photo:Three
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Will and the Dial on the red carpet in the Kensington night. No expense was spared, as you can see by the giant Dial behind our man.

Published:Caption:Photo:Getty Images for i.am+
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The Grammy award-winning musician and producer has turned his hand to technology. He loves the future, does Will.i.am.

Published:Caption:Photo:Eamonn M. McCormack
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Inside the Albert Hall, Will and friends take to the stage.

Published:Caption:Photo:Christie Goodwin/Getty Images
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Will gets it started.

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A number of guests joined proceedings, including Lydia Lucy, who was a contestant on "The Voice", the singing show on which Will was a judge.

Published:Caption:Photo:Christie Goodwin/Getty Images
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Here's Dutch singer Eva Simons, who appeared on Will's song "This is Love".

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Fellow "Voice" judge Ricky Wilson bounded on for an indie singalong.

Published:Caption:Photo:Christie Goodwin/Getty Images
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Wonder how many fans will buy a Dial?

Published:Caption:Photo:Christie Goodwin/Getty Images
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Will performs some of his hits like that one, y'know. The one with the singing. You'd know it if you heard it.

Published:Caption:Photo:Christie Goodwin/Getty Images
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The crowd goes wild as Will is joined by his former band Black Eyes Peas.

Published:Caption:Photo:Stuart C. Wilson
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Some of them, anyway: there was no sign of Fergie. Where is the love, Fergie?

Published:Caption:Photo:Christie Goodwin/Getty Images
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Lydia Lucy took over for this bit. Fergie who?

Published:Caption:Photo:Christie Goodwin/Getty Images
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From "Wonderwall" to "I Predict a Riot" to "I've Had the Time of My Life", Will shamelessly pilfered feelgood pop crowdpleasers. This is the one that samples Msirlou from "Pulp Fiction".

Published:Caption:Photo:Stuart C. Wilson
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For the final song, AneedA the talking watch dueted with Will.

Published:Caption:Photo:Christie Goodwin/Getty Images
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You wouldn't get this from LG.

Published:Caption:Photo:Stuart C. Wilson
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