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A night out with Will.i.am's new smartwatch (pictures)

Pop star turned tech evangelist Will.i.am launches his i.am+ Dial watch with the help of some celebrity chums in London.

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Richard Trenholm

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1 of 16 Three

On Wednesday 11 May, Will.i.am and friends took over London's historic Royal Albert Hall to launch his new smartwatch, the i.am+ Dial on UK mobile network Three.

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2 of 16 Getty Images for i.am+

Will and the Dial on the red carpet in the Kensington night. No expense was spared, as you can see by the giant Dial behind our man.

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3 of 16 Eamonn M. McCormack

The Grammy award-winning musician and producer has turned his hand to technology. He loves the future, does Will.i.am.

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4 of 16 Christie Goodwin/Getty Images

Inside the Albert Hall, Will and friends take to the stage.

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5 of 16 Christie Goodwin/Getty Images

Will gets it started.

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6 of 16 Christie Goodwin/Getty Images

A number of guests joined proceedings, including Lydia Lucy, who was a contestant on "The Voice", the singing show on which Will was a judge.

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7 of 16 Christie Goodwin/Getty Images

Here's Dutch singer Eva Simons, who appeared on Will's song "This is Love".

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8 of 16 Christie Goodwin/Getty Images

Fellow "Voice" judge Ricky Wilson bounded on for an indie singalong.

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9 of 16 Christie Goodwin/Getty Images

Wonder how many fans will buy a Dial?

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10 of 16 Christie Goodwin/Getty Images

Will performs some of his hits like that one, y'know. The one with the singing. You'd know it if you heard it.

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11 of 16 Stuart C. Wilson

The crowd goes wild as Will is joined by his former band Black Eyes Peas.

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12 of 16 Christie Goodwin/Getty Images

Some of them, anyway: there was no sign of Fergie. Where is the love, Fergie?

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13 of 16 Christie Goodwin/Getty Images

Lydia Lucy took over for this bit. Fergie who?

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14 of 16 Stuart C. Wilson

From "Wonderwall" to "I Predict a Riot" to "I've Had the Time of My Life", Will shamelessly pilfered feelgood pop crowdpleasers. This is the one that samples Msirlou from "Pulp Fiction".

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15 of 16 Christie Goodwin/Getty Images

For the final song, AneedA the talking watch dueted with Will.

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16 of 16 Stuart C. Wilson

You wouldn't get this from LG.

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