2019 Lamborghini Urus is a master of poise and pace

This is the brash new face of Lamborghini.

Lamborghini expects to sell about 3,500 units of the 2019 Urus, which will effectively double its annual volume.

The Urus comes on custom-formulated Pirelli tires, with sizes varying from 20 to 23 (!) inches.

A 48-volt active antiroll system means that the Urus' cornering attitude stays on an impressively even keel.

Lamborghini expects the Urus to attract an entirely new kind of customer to the brand. In the early going, 68 percent of preorders are from buyers who have never owned a Lambo.

All-business setup here, with a grippy flat-bottomed steering wheel and properly large and solid-feeling shift paddles.

Meet the Tamburo, also known as the gearshift lever and drive mode selectors.

The Urus features a 4.0-liter twin-turbo V8 good for 650 horsepower.

No, you don't have to get an outrageous color like yellow, you can go with something more sensible like this blue.

Never thought you'd see a Lamborghini off-roading, did you? 

Even if it's not a hardcore rock-crawling trail, the Urus' facility on a gravel and sand course is impressive.

A closer look at those custom-formulated Pirelli tires.

Keep clicking or scrolling for more images of the 2019 Lamborghini Urus.