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Store Brand Foods Are Cheaper. But Do They Taste Better?

Buying grocery store brands instead of name brands can be one way to save on food costs.

This story is part of So Money (subscribe here), an online community dedicated to financial empowerment and advice, led by CNET Editor at Large and So Money podcast host Farnoosh Torabi.

Concerns about the US economy persist as inflation, which is at a record high, translates to higher prices across the market and puts a strain on consumers.

As we've reported, there are a number of ways to try to adjust to higher prices. One way to save on food costs is to buy the grocery store's own label instead of brand-name products. Buying store-brand versions, like Great Value from Walmart or Market Pantry from Target, can save shoppers between 25% to 30%, according to industry experts, and up to 40% at Wegman's and Stop & Shop, according to our own calculations.

But do these store-brand items taste better than their pricier competitors? To find out, we conducted a taste-testing experiment using Whole Foods' Market 365 store brand with arguably the pickiest, most discerning consumer groups of all: children under 12.

Read more: Here's How Much You'll Save Buying Store-Brand Groceries