AMC has begun to accept payment for its digital gift cards in Dogecoin and other cryptocurrencies. CEO Adam Aron made the announcement via Twitter on Wednesday.
"Huge news Dogecoin fans! As we work to accept online crypto payments, now you can buy @AMCTheatres digital gift cards (up to $200 per day) with Dogecoin and other cryptocurrency using a BitPay Wallet. Accepted on our web site, mobile app and in theatres," Aron tweeted.
To purchase AMC's digital gift cards with Doge, you'll need to sign up for BitPay, an Atlanta-based crypto payment processor that also provides digital gift cards for other big-name retailers including Amazon, GameStop and Home Depot. AMC's gift cards can be used to purchase movie tickets and concessions -- it's not entirely clear on AMC's website if digital gift cards can be used the same way. AMC did not immediately respond to a request for comment.
AMC's move to accept Dogecoin follows a poll conducted by Aron on Twitter in September about which cryptocurrencies the company should accept. Out of more than 140,000 responses, 68.1% voted "Yes, for sure do it."
Since being caught up in AMC Investor Connect and the announcement to accept by the end of 2021. The decision to accept Dogecoin can be seen as another effort in that vein.initiated by traders coordinating in a Reddit forum, AMC's stock has experienced . The company has worked, with mixed results, to harness investors' energy and enthusiasm in " " in a variety of ways including the introduction of
In January, the value of Dogecoin rose tweet, Musk shared an image of a fake magazine called "Dogue" with a dog-themed cover.over the course of a few days -- a swing attributed, in part, to promotion on Twitter from Elon Musk. Beyond boosting its short-term value, Musk's promotion has helped Dogecoin become a part of the popular lexicon. In one
AMC's decision to accept payment in Dogecoin pulls together some strange financial stories that have been a hallmark of 2021. Though it will almost certainly generate interest online -- Aron's September tweet generated considerable traction -- whether it actually pays off remains to be seen.