Julian is a staff writer at CNET. He's covered a range of topics, such as tech, travel, sports and commerce. His past work has appeared at print and online publications, including New Mexico Magazine, TV Guide, Mental Floss and NextAdvisor with TIME. On his days off, you can find him at Isotopes Park in Albuquerque watching the ballgame.
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CNET editors independently choose every product and service we cover. Though we can't review every available financial company or offer, we strive to make comprehensive, rigorous comparisons in order to highlight the best of them. For many of these products and services, we earn a commission. The compensation we receive and other factors, such as your location, may impact how ads and links appear on our site.
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In a digital world, information only matters if it's timely, relevant, and credible. We promise to do whatever is necessary to get you the information you need when you need it, to make our opinions fair and useful, and to make sure our facts are accurate.
If a popular product is on store shelves, you can count on CNET for immediate commentary and benchmark analysis as soon as possible. We promise to publish credible information we have as soon as we have it, throughout a product's life cycle, from its first public announcement to any potential recall or emergence of a competing device.
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GameStop is launching a division that will focus on non-fungible tokens (NFTs) and cryptocurrency partnerships, according to a Jan. 6 Wall Street Journal report. The US-based video game retailer reportedly already hired 20 people to work in the new division, which intends to create an NFT marketplace for GameStop, and there's a website up where creators can request to take part in GameStop's NFT marketplace.
The video game retailer already felt the impact that internet culture can have on business.
Last January, GameStop saw its stock fly in price after stock traders on Reddit began buying the stock. Shares started 2021 at $18 and then peaked at $483 weeks later. The outrageous volatility led to multiple Congressional hearings and investigations by federal agencies. GameStop stock closed at $131 on Thursday but has since continued to surge in after-hours trading to $172.
An NFT is a blockchain-based technology used to determine ownership of digital assets. Video game companies have started looking into integrating NFTs into games. Ubisoft was the first major game developer to do so in December 2021. However, gamers are wary of new methods of monetizing the games they play, and there are environmental concerns surrounding the technology.
Online video game retailer Steam recently banned video games that use NFTs and cryptocurrency from their platform. GameStop is the first major video game retailer to publicly enter the NFT and cryptocurrency space.
GameStop didn't immediately respond to a request for comment.
The editorial content on this page is based solely on objective, independent assessments by our writers and is not influenced by advertising or partnerships. It has not been provided or commissioned by any third party. However, we may receive compensation when you click on links to products or services offered by our partners.
