Before hopping off a recent call with my bank, the representative thanked me for my -- wait for it -- "16 years of customer loyalty."
I wasn't sure how to feel about it. This commitment has lasted more than most relationships in my life. Was this a sign of loyalty... or laziness? The law of inertia keeping me still?
The truth is that while I've thought about switching banks over the years, eyeing some of the more attractive offers and benefits at competing financial institutions, I've stayed put. In the end, there was no pain point that outweighed the time and hassle of jumping ship to a new bank. Sure, I might have access to better savings rates elsewhere, but there's no guarantee that the rates wouldn't drop after I got there.
I'm particularly happy with my bank's digital experience, which for years has allowed me to deposit checks through the mobile app, and send money seamlessly and safely to others. These are features that my bank was among the first to offer, beginning nearly 10 years ago, so it's had time to work out some bugs and wonky user experience issues.
And while I know many may not have visited a bank branch since the pre-pandemic days, my bank's local presence is comforting to me. I walked in to get a certified check for buying a car back in the day. And I felt better about depositing a large check in person last year, after we sold our apartment.
Yet a majority of millennials are willing to or have already ditched their bank for one that is digital-only, according to a recent global survey.
These so-called "neobanks," such as Chime, NuBank, Current, Varo and Revolut, are among the world's fastest-growing financial tech companies. They operate exclusively online -- there are no physical branches -- and your account can be entirely managed via your mobile phone. With lower operating costs and overhead, neobanks can offer customers lower fees and.
The COVID-19 pandemic has likely accelerated their appeal. Today, banking customers perform more than 70% of their transactions online, according to PwC. Neobanks -- sometimes called "disruptor" banks -- are also meeting some of the underserved banking needs in the marketplace. They tend to offer more innovative features to support customers living paycheck to paycheck and those that may not have a previous bank relationship. Chime and Revolut, for example, offer early access to your paycheck when you're signed up for direct deposit.
But before making the switch to a digital-only experience, here are some questions worth answering before determining whether this move will be worth it now and in the long run.
Am I switching to a real bank?
While many neobanks offer savings and checking accounts, debit cards and other standard banking features, they're not always nationally chartered banks -- with the exception of Varo -- with all of the proper licensing. Instead, they're "financial technology companies" that offer a more limited array of bank-like services.
This is a potential red flag since neobanks aren't regulated in the same way as licensed banks. For consumers, it's especially important to find out if there is an actual bank or banking partner backing the neobank. At a minimum, you want to make sure that it provides FDIC insurance, which means that the federal government will insure your individual account up to $250,000 in the event the neobank folds. You can usually find the "We are not a bank" disclosure, along with any of the neobank's legal bank partners on the "About us" pages.
What if there are virtual disruptions?
Chime made headlines recently over its relatively high rate of customer complaints. Researchers found that Chime experienced outages in the past that allegedly left customers financially stranded, according to a ProPublica report in July. It also received 920 complaints filed at the Consumer Protection Bureau since April 2020, all related to "closed accounts." At the time, Chime had about 12 million customers.
To contrast, Wells Fargo,, had only one-third as many complaints over similar "closed account" issues -- but six times as many customers.
No matter where we park our cash, we must prepare for things to go wrong. This makes it all the more important that your financial institution has round-the-clock customer service support and, ideally, workarounds to help you access your cash when you need it. You may find a neobank that's partnered with a specific ATM network. But in general, neobanks are not always as equipped as traditional banks to address these issues. If my bank's app is down, for example, and I need to transfer money, I can always visit any ATM or send a check.
Creating your own backup plan, such as storing emergency cash in an alternate bank account in case of any unexpected disruptions, may be helpful.
"If switching to a non-brick-and-mortar makes you anxious, then only move some of your money if you want to check it out," says Erin Lowry, author of The Broke Millennial.
What if I need to talk to someone about my account?
While neobanks don't have branches, they may have customer support powered by real people. This is an important feature and one worth prioritizing in your search for a well-suited neobank. In the event of a technical issue or outage you want to know you can get help sooner than later. Before signing up, take the customer service for a test drive, to ensure help with a live person is easy to access, says Lowry.
Does this neobank have what I need now -- and in the future?
Does a neobank offer loans, credit cards, investment accounts and other services? It's important to think about your long-term financial goals and how this digital-only financial account may -- or may not -- support you along your journey.
A more established bank with a robust digital arm may serve you better over the long term, especially if it has a more comprehensive lineup of products and services like mortgages and retirement accounts.
In summary, I don't see any clear and present danger to opening an account with a neobank -- so long as your money is insured by the FDIC and you're aware of its limitations. If it offers live customer support, even better. But having a backup bank with an ATM and a local branch, one where you keep your rainy-day savings, might not be a bad way to further insure liquidity and access to cash in case of any tech disruptions.
But the reality is that many of us, if we're not already, will become polybankers. We'll have accounts spread across various financial institutions because the likelihood that one bank (or neobank) will optimally solve all our banking needs is unlikely.
My mortgage is with a different bank where I found the best interest rate. I also have multiple credit cards across various issuers. So just like with retirement, it often pays to go with a diversified approach to banking for the best returns.