Zucker reportedly to replace Wright at NBC

Entertainment giant NBC Universal, a unit of General Electric, will announce this week it is bringing in a new, younger chief executive to better compete in the digital age, the Los Angeles Times reported Sunday. Jeff Zucker, 41 and a fast-rising NBC television executive, will replace Bob Wright after 21 years in which Wright built the TV network into a vast entertainment empire, the paper said based on information from four people at the company.

Zucker, who is CEO of NBC Universal Television Group and reports to Wright, made his name as the executive producer of NBC's morning show Today. GE Chairman Jeffrey Immelt wants to shake up its entertainment unit and compete more aggressively against digital powers like Google and youth Web sites like MySpace, the newspaper said.