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Zefer names new VP of development

Internet services and consulting firm Zefer says it has named former Viant vice president Frank Dudley as its new innovation development officer.

Internet services and consulting firm Zefer today said it has named former Viant vice president Frank Dudley as its new innovation development officer.

Dudley, who was also named a vice president, will be charged with building an "Innovation Center" that will be used to test the Boston-based company's business practices. Dudley will also form an executive advisory board.

Both Zefer and Viant compete against such players as Scient and a host of others in the market for building e-businesses. These companies craft online marketing strategies for start-ups and Fortune 500 firms as well.

Dudley, who most recently served as vice president and chief creative officer at Viant, also worked as an executive director at MTI/The Image Group, a New York-based television production house.

In recent months, Zefer has acquired several companies to help boost its business strategy and consulting services. Last week, the company bought strategy consulting firm Waite & Company, the firm's third acquisition in four months. Previously, Zefer acquired Spyplane, a digital branding firm based in San Francisco. In June, Zefer bought Neoglyphics Media and Customer Management Solutions (CMS) practice, two business divisions from computer management and consulting firm Renaissance Worldwide.