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Yurbuds are earbuds for athletes (CES podcast)

A St. Louis company was at CES to show off "Yurbuds," which are earbuds designed to stay in the ear, even during intense exercise.

Yurbuds for athletes have a twist lock that keeps them in place during activities (screen shot by Larry Magid)

Yurbuds was at the Showstoppers media event at CES to show off earbuds designed specifically for athletes. The products, which start at $49.99, have a twisting mechanism that keeps them in place. The company makes six different sizes according ot CEO Seth Burgettt (scroll down to listen to podcast interview) and if you buy a size doesn't fit, you can take a picture of the inside of your ear and the company will send you one that does fit for no extra cost, said Burgett.  Youbuds are available at Apple stores, Best Buy and other retailers. Models are avilable with controls for the iPhone and iPod Touch.

The St. Louis company, according to the St. Louis Business Journal, has secured $7.5 million in investments since being founded in 2008.

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